The Pandemic's Impact on Arts Attendance: Report from the NEA

The Arts Participation Patterns in 2022, is a report released by the National Endowment for the Arts (NEA) analyzing the results of the 2022 Survey of Public Participation in the Arts (SPPA).

The report explores how American adults participated in various arts activities over a 12-month period ending in July 2022, including attending arts events, creating art, reading books, and consuming art through digital media. The document highlights key findings, demographic differences in attendance rates, and provides an overview of the survey's methodology. The report also examines trends in arts participation, particularly in comparison to previous SPPA surveys conducted in 2017 and 2012.

One of the most striking findings is the overall decline in arts attendance. Compared to 2017, the rate dropped by almost six percentage points.

Attendance at performing arts events not specifically listed in the survey actually rose. This category, which encompasses genres like rock, folk, country, rap, hip-hop, comedy, improv, magic shows, and circus acts, saw participation grow to 21 percent of adults. This suggests a potential shift in audience preferences towards more diverse and non-traditional art forms.

The survey also highlighted the growing influence of social media in promoting arts events. Over 17 percent of adults reported first learning about an event they attended through social media, while 15 percent learned through friends, neighbors, or coworkers. This underscores the importance of digital platforms for arts organizations seeking to connect with audiences and build excitement for their programming.

Book readership, unfortunately, continued its downward trend. Fewer than 50 percent of adults reported reading any book in the past year, a decline of four and six points from 2017 and 2012, respectively. Novels and short stories experienced a particularly steep drop, with the reading rate diminishing by 17 percent over the past decade. This decline is concerning, raising questions about the future of literature and the factors contributing to this trend.

While the 2022 SPPA reveals a mixed landscape for arts participation, it offers valuable insights into the evolving ways Americans engage with the arts. The data underscores the resilience of art making, the growing importance of digital platforms, and the potential shift in audience preferences towards more diverse and accessible art forms. As the arts sector continues to recover from the pandemic, understanding these trends is crucial for developing strategies to promote participation and ensure the arts remain a vital part of American life.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Vince Kadlubek: Make a Mind-Blowing Experience

As the visionary CEO behind Meow Wolf, the immersive art installation in Santa Fe, New Mexico, Vince Kadlubek is combatting the mundanity of our everyday world with an alternate reality that surprises and challenges visitors. In this talk, Kadlubek shares his belief that people are hungry for mind-blowing experiences — and it’s up to creatives to deliver them.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Arts Contribute More Than $760 Billion to the U.S. Economy

The National Endowment for the Arts: 

Produced by the BEA and NEA, the Arts and Cultural Production Satellite Account (ACSPA) tracks the annual economic impact of arts and cultural production from 35 industries, both commercial and nonprofit. The ACPSA reports on economic measures—value-added to gross domestic product (GDP) as well as employment and compensation. For the first time, the report also includes the arts impact on state economies as contributions to gross state product (GSP). The numbers in this report are from 2015, the most recent reporting year. 

The arts contributed $763.6 billion to the U.S. economy in 2015, 4.2 percent of GDP and counted 4.9 million workers, who earned $372 billion in total compensation.

• The arts added four times more to the U.S. economy than the agricultural sector and $200 billion more than transportation or warehousing.

• The arts saw a $20 billion trade surplus, leading with movies and TV programs and jewelry.

• The arts trended positively between 2012 and 2015 with an average growth rate of 2.6 percent, slightly higher than 2.4 percent for the nation’s overall economy. Between 2014 and 2015, the growth rate was 4.9 percent in inflation-adjusted dollars.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

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