Immersive Experiences: Links

• Tribeca Games and Immersive 2023: How are immersive technologies changing the way we tell, view, and perceive compelling stories? (Wunderman Thompson Intelligence)

•  Vision Pro: What has Apple built, what is it for, what does it mean for Meta, and why does it cost $3,500? Check back in 2025. (Benedict Evans)

• Early Stats from the General Social Survey: How Virtual Arts Participation Fared in 2022: The arts module of the 2022 GSS was designed to track various types of arts activity among adults in the U.S. Unlike previous surveys, the module includes many questions about virtual participation in arts events. The module also asked respondents whether, at the time of the survey, they were taking part in such activities more or less often than when the pandemic was in its first year. (Arts Journal Blogs)

• NASA Is Behind New York’s Newest Immersive Art Show: The federal space agency has a surprisingly long history of art collaborations. (Observer)

• Some quick notes on Apple’s Vision Pro by Andy Matuschak: The hardware seems faintly unbelievable—a computer as powerful as Apple’s current mid-tier laptops (M2), plus a dizzying sensor/camera array with dedicated co-processor, plus displays with 23M 6µm pixels (my phone: 3M 55µm pixels; the PSVR2 is 32µm) and associated optics, all in roughly a mobile phone envelope.
But that kind of vertical integration is classic Apple. I’m mainly interested in the user interface and the computing paradigm. What does Apple imagine we’ll be doing with these devices, and how will we do it? (Andy’s working notes)

• Olfactory Overload: How it feels to have hyperosmia, a heightened sensitivity to smells, which can accompany autism. (The Polyphony)

• How your brain stays focused on conversations in a noisy room: The brain processes voices differently depending on the volume of the speaker and if the listener is focused on them. (New Scientist)

• Why Being in Nature Makes You Smarter, According to Neuroscientists: The scientific evidence is overwhelmingly clear: spending time outdoors boosts your brain function. (Outside)

• Why VR Photography Could Be the Next Big Thing: Pictures that let you see more; Apple’s new Vision Pro headset lets you take immersive photos and video; Canon is showing off a camera that lets you take 360-degree shots; The new technologies could boost the popularity of virtual reality photography. (Lifewire)

Meta, Physical: Links

Here are a few links on the current state of play in the evolution towards spatial computing:

• This is Meta’s AR / VR hardware roadmap for the next four years: During an internal presentation, Meta execs laid out plans for three new Quest headsets, AR glasses in 2027, and a ‘neural interface’ smartwatch. (The Verge)

• Meta announces big price cuts for its VR headsets: Meta announced a dramatic price drop for its higher-end virtual reality headset, the Quest Pro. Both the Quest Pro and Quest 2 will see price cuts, dropping by $500 for the Quest Pro and $70 for the Quest 2. (CNBC)

• I don’t think Meta knows it’s a game company: Meta seems very committed to making hardware to usher in a whole new world and racing away from the games that drive its VR business. (The Verge)

• Tim Cook bets on Apple’s mixed-reality headset to secure his legacy: The stakes are high for Cook. The headset will be Apple’s first new computing platform to have been developed entirely under his leadership. The iPhone, iPad and even Watch were all originally conceived under Apple’s co-founder Steve Jobs, who died in 2011. (Financial Times)

• The full saga of Apple’s troubled mixed reality headset has been revealed: A series of reports paint a detailed picture of politics and problems facing Apple's plan to develop a virtual, augmented, or mixed reality headset since the initiative picked up steam back in 2015. It's a complicated tale of processors, base stations, politics, and Jony Ive. (Arstechnica)

Photo by Barbara Zandoval on Unsplash

Tech as Art: Supporting Artists Who Use Technology as a Creative Medium

The report Tech as Art: Supporting Artists Who Use Technology as a Creative Medium, presents findings from a field scan commissioned in 2019 by the National Endowment for the Arts in partnership with the Ford Foundation and the Knight Foundation:

This report is the result of a two-year research initiative exploring the multifaceted creative practices of artists who engage with digital technologies. The research examines the creative infrastructure supporting tech-focused artistic practices and provides insight into the existing challenges and opportunities faced by artists and organizations working at the intersection of arts and technology.

The report (available here) shares detailed findings; identifies challenges; and ends with recommendations for different stakeholder groups, including funders, arts practitioners, policymakers, and educators. Of particular interest to me is the section addressing artists creating projects within and between virtual worlds using extended reality technologies to create completely new forms of art experiences never seen before.

The following essays were commissioned as a companion to the report:

“Recoding the Master’s Tools: Artists Remake Systems of Oppression and Extraction in Technology” by Vanessa Chang

“How Artists Can Bridge the Digital Divide and Reimagine Humanity” by Agnes Chavez

“Teaching the Co-Creators of a New Economy from Lincoln, Nebraska” by Megan Elliott

“Artist Perspective: Building Afrocentric Technoculture and Community” by Ari Melenciano

“Space, Time, Sustainability, Community: Giving Digital Artists What They Need” by Stephanie Pereira

“How the Arts Sector Can Support Transformational Technology” by Omari Rush

“Funder Perspective: Broadening Support for Arts and Technology” by Eleanor Savage

“Future World-building Depends on Artists and Collaborative Networks” by Kamal Sinclair

“Where Is the Public Discourse Around Art and Technology?” by Hrag Vartanian

“A Call-to-Action in STEAM Education” by S. Craig Watkins

One Small Step for the Web… Tim Berners-Lee launches Solid

Tim Berners- Lee, inventor of the Web, launches Solid via Medium post:

I’ve always believed the web is for everyone. That’s why I and others fight fiercely to protect it. The changes we’ve managed to bring have created a better and more connected world. But for all the good we’ve achieved, the web has evolved into an engine of inequity and division; swayed by powerful forces who use it for their own agendas.

Today, I believe we’ve reached a critical tipping point, and that powerful change for the better is possible — and necessary.

This is why I have, over recent years, been working with a few people at MIT and elsewhere to develop Solid, an open-source project to restore the power and agency of individuals on the web.

Solid changes the current model where users have to hand over personal data to digital giants in exchange for perceived value. As we’ve all discovered, this hasn’t been in our best interests. Solid is how we evolve the web in order to restore balance — by giving every one of us complete control over data, personal or not, in a revolutionary way.

Solid is a platform, built using the existing web. It gives every user a choice about where data is stored, which specific people and groups can access select elements, and which apps you use. It allows you, your family and colleagues, to link and share data with anyone. It allows people to look at the same data with different apps at the same time.

Solid unleashes incredible opportunities for creativity, problem-solving and commerce. It will empower individuals, developers and businesses with entirely new ways to conceive, build and find innovative, trusted and beneficial applications and services. I see multiple market possibilities, including Solid apps and Solid data storage.

3 Minutes Of Branding Advice By Brian Collins

Master Designer Brian Collins shares the 3 things you need to know about branding: Familiarity, Surprise and Context.