Behind The Next Step

From AdWeek:

One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while strolling in the Scottish Highlands. Now, the whiskey brand and BBH have crafted another captivating single-take spot—a year-end meditation that looks forward, rather than backward, by showing a man walking through his dreamlike vision of 2015.
They did some 50 takes in three days.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Shantanu Starick: How I Went Two Years Without Spending Any Money

Creatives are rewarded for being specialized: a wedding photographer makes more money than a just a plain photographer. So why aren't the jack-of-all-trades rewarded? In this 99U talk, photographer Shantanu Starick shares how removing money out of the creative process led to a wider array of jobs and a much more fulfilling freelance career.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

ROYGBIV: A Pixar Supercut

One oft overlooked aspect of filmmaking, whether it happens during production or post, is color. Sure, you grade your film to give it the look and feel you want, but how well are you utilizing color to tell your stories? Maybe we should refer to the storytelling masters at Pixar to find out how they put it to work in their narratives.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Paris / New York

My favorite kind of advertising, this one for British Airways. 

Paris & NY, like many large cities, have a lot in common ; transport, infrastructure, national monuments. I wanted to explore not only these comparisons but also the differences, in order to expose the beauty and individuality of each. What you cannot deny is the vibrancy and explosion of character each city has and I thought split-screen with timelapse would be a good way to help convey this.
/Source

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

How We Got To Now With Steven Johnson, Premieres Tonight.

HOW WE GOT TO NOW WITH STEVEN JOHNSON premieres Wednesdays, October 15, 9-11 p.m. and October 22-November 12, 10-11 p.m. ET on PBS. Get the companion book.