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Exploring the ways in which artists, artisans and technicians are intelligently expressing their creativity with a passion for culture, technology, marketing and advertising.

Smarter Creativity

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December 17, 2014

Shantanu Starick: How I Went Two Years Without Spending Any Money

December 17, 2014/ Antonio Ortiz

Creatives are rewarded for being specialized: a wedding photographer makes more money than a just a plain photographer. So why aren't the jack-of-all-trades rewarded? In this 99U talk, photographer Shantanu Starick shares how removing money out of the creative process led to a wider array of jobs and a much more fulfilling freelance career.

December 17, 2014/ Antonio Ortiz/ /Source

Art, Behind The Scenes, Creativity, Culture, Filmmaking, Photography, Presentation, Social

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.