My Mutant Brain

I've been somewhat obsessed with this short film by Spike Jonze since the moment I saw it first making its way through social networks. From the music and dance, to the filmmaking behind it, to the fact that it is an ad for perfume in the most non-traditional way possible. Mostly I keep re-watching trying to recapture the moments of surprise I experienced the first few times I saw it. That moment when your brain registers what is actually happening as she runs up those steps and there are reflections everywhere, was, is, so satisfying. 

The film is a creative relative to Jonze's music video for Fatboy Slim's "Weapon of Choice." Both of those films make me wish for a collaboration between Jonze, Qualley and Walken.   

Client: Kenzo
Kenzo CD/EPs: Carol Lim and Humberto Leon
Written & Directed by: Spike Jonze
Actress: Margaret Qualley
VFX: Digital Domain
VFX supervisor: Janelle Croshaw
Costumes: Heidi Bivens
Song: Mutant Brain (feat. Assassin) by Sam Spiegel & Ape Drums
Production Design: KK Barrett
Director of Photography: Hoyte van Hoytema
Choreographer: Ryan Heffington

Jason Fried: Make “Creative Destruction” a Regular Part of Your Routine

While a common sentiment is to protect our creative routines, Basecamp CEO Jason Fried urges us to fall madly out of love with the ones we truly care about. “The easiest thing to do is become comfortable and complacent,” says Fried. And the more comfortable you become with a way of doing things, the more willing you are to protect it, even if it no longer is the most effective way to create something. 

In this 99u talk, Fried provides a blueprint to change our work habits. “When there’s a forced change in the way you work on a regular basis, you create moments to look at something fresh,” he says. “If you begin to do that, you will see it a little bit differently and you have a chance at making a change.”

The Making of Movie Titles

Title designer Dan Perri explains how he designed movie titles for films such as "Star Wars," "The Exorcist," and "Raging Bull."

Endless September (10 quick rules)

Seth Godin: 

Here are ten things to remember, feel free to share with those that are less experienced. Happy September:

Don't hit 'reply all' to an email unless you have a really good reason. And don't write, "take me off this list" to a listserv, because everyone on the list will probably get your note. That's been true for thirty years and it's still true. 

You may think you can recall a sent email, but you probably can't. Best to breathe three times before you hit send.

Don't type in all caps.

Don't buy anything on the phone (or by email) from a stranger, especially anything having to do with your small business, your computer, your Google listing or a charity. Just hang up.

Everything you click on or surf on or do online is being recorded somewhere. Act accordingly.

Backup your data, get tenant's insurance and turn on 'Find my iPhone' on your Mac.

When in doubt, restart your computer. If that doesn't work, visit duckduckgo and type in your question. You'll be amazed at how many people have had the problem you're having.

To become an expert in something, you're going to need to read more than the first link that comes up in a search. And before you forward something you're not an expert in, check Snopes.

Offer help on something you're good at to the community at least three times before you ask that community for help. Someone is always coming up behind you.

Don't believe everything you read online. In fact, don't believe most of it.

Bonus #11: Be kind. Thanks.

How an Archive of the Internet Could Change History

Jenna Wortham in The New York Times:

The internet is pushing us ­— in good ways and in bad — to realize that the official version of events shouldn’t always be trusted or accepted without question. And historians are constantly updating the record by looking for primary sources that were overlooked in earlier eras, often from marginalized figures. These days, such omissions will still happen, but we can catch them faster. Oversights that would have taken decades to correct are now resolved in weeks, even hours. We now get a kaleidoscopic view of events as they unfold, often in real time, on our screens and devices. History is not neutral or synonymous with truth, but the internet affords us a newfound vantage on the totality of passing time — the profound implications of which we are just now beginning to grasp.

There's a joke I often quote, I'm not sure where I heard it first, history is not written by the winners, history is written by the writers. The internet allows us all to contribute to the writing of history.