My Mutant Brain

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I've been somewhat obsessed with this short film by Spike Jonze since the moment I saw it first making its way through social networks. From the music and dance, to the filmmaking behind it, to the fact that it is an ad for perfume in the most non-traditional way possible. Mostly I keep re-watching trying to recapture the moments of surprise I experienced the first few times I saw it. That moment when your brain registers what is actually happening as she runs up those steps and there are reflections everywhere, was, is, so satisfying. 

The film is a creative relative to Jonze's music video for Fatboy Slim's "Weapon of Choice." Both of those films make me wish for a collaboration between Jonze, Qualley and Walken.   

Client: Kenzo
Kenzo CD/EPs: Carol Lim and Humberto Leon
Written & Directed by: Spike Jonze
Actress: Margaret Qualley
VFX: Digital Domain
VFX supervisor: Janelle Croshaw
Costumes: Heidi Bivens
Song: Mutant Brain (feat. Assassin) by Sam Spiegel & Ape Drums
Production Design: KK Barrett
Director of Photography: Hoyte van Hoytema
Choreographer: Ryan Heffington

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.