Jason Fried: Make “Creative Destruction” a Regular Part of Your Routine

While a common sentiment is to protect our creative routines, Basecamp CEO Jason Fried urges us to fall madly out of love with the ones we truly care about. “The easiest thing to do is become comfortable and complacent,” says Fried. And the more comfortable you become with a way of doing things, the more willing you are to protect it, even if it no longer is the most effective way to create something. 

In this 99u talk, Fried provides a blueprint to change our work habits. “When there’s a forced change in the way you work on a regular basis, you create moments to look at something fresh,” he says. “If you begin to do that, you will see it a little bit differently and you have a chance at making a change.”