3 Minutes Of Branding Advice By Brian Collins
/Master Designer Brian Collins shares the 3 things you need to know about branding: Familiarity, Surprise and Context.
Vince Kadlubek: Make a Mind-Blowing Experience
/As the visionary CEO behind Meow Wolf, the immersive art installation in Santa Fe, New Mexico, Vince Kadlubek is combatting the mundanity of our everyday world with an alternate reality that surprises and challenges visitors. In this talk, Kadlubek shares his belief that people are hungry for mind-blowing experiences — and it’s up to creatives to deliver them.
Netflix's Todd Yellin: Create a Culture of Iconoclasts
/As VP of Product for Netflix and self-proclaimed “enabler of iconoclasts”, Todd Yellin leads the team that helps millions of people find something great to watch. In this 99u talk, Yellin explains his unique approach to leadership, which includes:
- Why leaders should never say never
- How to empower your team to make decisions (and mistakes)
- Why a simple hand-raise is fundamental to the diversity of voices and ideas at Netflix
- Plus, what we can learn from Titus Andromedon, Michael Scott, and Paul Blart Mall Cop
Tim Berners-Lee, the Man Who Created the World Wide Web, Has Some Regrets
/Katrina Brooker, writing in Vanity Fair, profiles Tim Berners-Lee. "Berners-Lee has seen his creation debased by everything from fake news to mass surveillance. But he’s got a plan to fix it."
At 63, Berners-Lee has thus far had a career more or less divided into two phases. In the first, he attended Oxford; worked at the European Organization for Nuclear Research (CERN); and then, in 1989, came up with the idea that eventually became the Web. Initially, Berners-Lee’s innovation was intended to help scientists share data across a then obscure platform called the Internet, a version of which the U.S. government had been using since the 1960s. But owing to his decision to release the source code for free—to make the Web an open and democratic platform for all—his brainchild quickly took on a life of its own. Berners-Lee’s life changed irrevocably, too.
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He is now embarking on a third act—determined to fight back through both his celebrity status and, notably, his skill as a coder. In particular, Berners-Lee has, for some time, been working on a new software, Solid, to reclaim the Web from corporations and return it to its democratic roots. On this winter day, he had come to Washington to attend the annual meeting of the World Wide Web Foundation, which he started in 2009 to protect human rights across the digital landscape. For Berners-Lee, this mission is critical to a fast-approaching future. Sometime this November, he estimates, half the world’s population—close to 4 billion people—will be connected online, sharing everything from résumés to political views to DNA information. As billions more come online, they will feed trillions of additional bits of information into the Web, making it more powerful, more valuable, and potentially more dangerous than ever.
Rams, a documentary about pioneering designer Dieter Rams
/Gary Hustwit, director of Helvetica and Objectified, is making a documentary about Rams.
For over fifty years, Dieter Rams has left an indelible mark on the field of product design and the world at large with his iconic work at Braun and Vitsoe. The objects Dieter has designed have touched the lives of millions of people––so many of us have had a Braun coffeemaker, shaver, stereo, calculator, speakers, or alarm clock. Or an Oral-B toothbrush. Or a Vitsoe 606 shelving system. Or any of the hundreds of other products Dieter has designed or overseen the design of.
His work has influenced the way most of today's consumer products look and function. The computer or phone you're reading this on looks the way it does because of Dieter Rams. Dieter's influence also extends to his "Ten Principles of Good Design," a list of edicts that champions simplicity, honesty, and restraint, and still applies to design theory and practice today.