Rams, a documentary about pioneering designer Dieter Rams

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Gary Hustwit, director of Helvetica and Objectified, is making a documentary about Rams. 

For over fifty years, Dieter Rams has left an indelible mark on the field of product design and the world at large with his iconic work at Braun and Vitsoe. The objects Dieter has designed have touched the lives of millions of people––so many of us have had a Braun coffeemaker, shaver, stereo, calculator, speakers, or alarm clock. Or an Oral-B toothbrush. Or a Vitsoe 606 shelving system. Or any of the hundreds of other products Dieter has designed or overseen the design of.

His work has influenced the way most of today's consumer products look and function. The computer or phone you're reading this on looks the way it does because of Dieter Rams. Dieter's influence also extends to his "Ten Principles of Good Design," a list of edicts that champions simplicity, honesty, and restraint, and still applies to design theory and practice today.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.