AJ Jacobs: The Importance of Self-Delusion in the Creative Process

How can we apply the idea of method acting to our business lives? This is the question that lifehacker and bestselling author AJ Jacobs tackles in this insightful (and highly entertaining) talk on the benefits of faking it until you make it. Through a series of examples from his own life, Jacobs shows just how much our behavior shapes our thoughts and our perceptions. Thus, if we want to change our attitude about something, the best way is to “act as if.”

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

"then we begin to craft around our intention"

Apple's WWDC 2013 keynote began with a rare sight, an intro video, a beautiful and brilliant sequence. A direct and clear declaration of Apple's intentions. Simple, in black and white, with prose that elegantly addressed many of the recent criticisms aimed at the company. My fellow artists, artisans and technicians, may our intentions be this specific and clear so we may craft our works around them.  

From the newly launched Designed by Apple page on their site:  

This is it.
This is what matters.
The experience of a product.
How it makes someone feel.
When you start imagining
What that might be like, 
You step back. 
You think. 
Who will this help? 
Will it make life better? 
Does this deserve to exist?
If you are busy making everything, 
How can you perfect anything? 
We don't believe in coincidence.
Or dumb luck. 
There are a thousand "no's"
For every "yes."
We spend a lot of time
On a few great things. 
Until every idea we touch
Enhances each life it touches. 
We're engineers and artists.
Craftsmen and inventors.
We sign our work. 
You may rarely look at it. 
But you'll always feel it. 
This is our signature.
And it means everything. 
Designed by Apple in California
 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

How to Spot a Weak Argument

A brief excerpt from Intuition Pumps and Other Tools for Thinking by Daniel C. Dennett:

When you’re reading or skimming argumentative essays, especially by philosophers, here is a quick trick that may save you much time and effort, especially in this age of simple searching by computer: look for “surely” in the document, and check each occurrence. Not always, not even most of the time, but often the word “surely” is as good as a blinking light locating a weak point in the argument. Why? Because it marks the very edge of what the author is actually sure about and hopes readers will also be sure about. (If the author were really sure all the readers would agree, it wouldn’t be worth mentioning.) Being at the edge, the author has had to make a judgment call about whether or not to attempt to demonstrate the point at issue, or provide evidence for it, and—because life is short—has decided in favor of bald assertion, with the presumably well-grounded anticipation of agreement. Just the sort of place to find an ill-examined “truism” that isn’t true!

 

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Content or Objects: Neil Gaiman and the future of books

"I worry that too many of us . . . are certain that if only we can get 1993 to come back again, we'll clean up. That if we hold our breath and close our eyes and guard the gates with bigger and more dangerous weapons, time will turn backwards and it will be yesterday again. And we all knew what the rules were yesterday. The rules of publishing were simple. Authors, agents, books, incredibly long lunches--that was publishing. Not any more." 

Neil Gaiman is one of my favorite writers and this keynote at The Digital Minds Conference 2013 is further evidence why. 

​I've been an avid reader my whole life. Growing up in Puerto Rico my parents used to say that I was a "come libros," literally a book eater. The only thing I would consume more was music. You could see me with headphones from a brand new walkman or a book in hand, sometimes foolishly reading while walking. While my schoolmates grumbled at having to read Cervantes, Quijote was my hero.

Nothing has changed, I still devour books and music. Sometimes listening to music while simultaneously reading on the same device. Well, something has changed, I now have a deep understanding of what it takes to both write and produce a book. ​

And then there is digital. I've spent most of the past month tumbling through the wild frontier of editing, programming and packaging digital books in EPUB format. I find all of it challenging, frustrating and terribly exhilarating. I feel that to honor all those books I've read and that in many ways have consumed me, that I too have to do my part in figuring out the future of books. 

Writing, creating, is a dandelion thing. When writing, make good art. When coding, make good art. Produce beautiful content in beautiful packages, make good art. Try everything. 

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

David Foster Wallace: On Real Freedom

Worship power, you will end up feeling weak and afraid, and you will need ever more power over others to numb you to your own fear. Worship your intellect, being seen as smart, you will end up feeling stupid, a fraud, always on the verge of being found out. But the insidious thing about these forms of worship is not that they’re evil or sinful, it’s that they’re unconscious. They are default settings…

​The really important kind of freedom involves attention and awareness and discipline, and being able truly to care about other people and to sacrifice for them over and over in myriad petty, unsexy ways every day.

​That is real freedom. That is being educated, and understanding how to think. The alternative is unconsciousness, the default setting, the rat race, the constant gnawing sense of having had, and lost, some infinite thing.

​​DAVID FOSTER WALLACE, IN HIS OWN WORDS | More Intelligent Life

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.