AJ Jacobs: The Importance of Self-Delusion in the Creative Process

How can we apply the idea of method acting to our business lives? This is the question that lifehacker and bestselling author AJ Jacobs tackles in this insightful (and highly entertaining) talk on the benefits of faking it until you make it. Through a series of examples from his own life, Jacobs shows just how much our behavior shapes our thoughts and our perceptions. Thus, if we want to change our attitude about something, the best way is to “act as if.”