The Creativity of Web Design, Indie Video Games and Fans

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There has been much talk about support for public television this past week​ and so it is time to visit PBS Off Book once again to remind ourselves of the great work PBS Digital is doing. From indie video games, featuring many great games I've played and highly endorse, to the creation of websites and the powerful role of fans in shaping not only the niche cultures they passionately love but also society as a whole, these three mini documentaries showcase the best the studio is producing. 

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​The video game industry is now bigger than Hollywood, with hundreds of millions of dollars spent developing these interactive experiences. But there are also small-scale developers working in the indie game realm, creating unique and experimental video games without the budgets of the larger "AAA" games. These indie game developers devote time, money, and take great risks in a quest to realize their creative vision. They deftly balance game mechanics & systems, sound & visuals, and an immersive storytelling experience to push the gaming medium into revolutionary new territory. Much like indie music or indie film, the indie gaming movement provides a creative outlet for game designers who want to work outside of the mainstream.

Featuring:

Jamin Warren, Kill Screen Magazine
​​Zach Gage, creator of Spelltower
​Darren Korb, audio designer of Bastion
​Eddy Boxerman & Andy Nealen, creators of Osmos
​Leigh Alexander, gaming journalist

Complete list of games featured.​

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The explosion of the internet over the past 20 years has led to the development of one of the newest creative mediums: the website. Web designers have adapted through the technological developments of html, CSS, Flash, and JavaScript, and have mastered the balance between creativity and usability. Now with the advance of mobile, the greatest websites have taken user experience and responsive design to the next level, and continue our evolution from print to a digital world.

Featuring:

Jeffrey Zeldman
​Jason Santa Maria
​Whitney Hess 

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Before the mass media, people actively engaged with culture through storytelling and expanding well-known tales. Modern fan culture connects to this historical tradition, and has become a force that challenges social norms and accepted behavior. Whether the issue is gender, sexuality, subversiveness, or even intellectual property law, fans participate in communities that allow them to think outside of what is possible in more mainstream scenarios. "Fannish" behavior has become its own grassroots way of altering our society and culture, and a means of actively experiencing one's own culture. In a sense, fans have changed from the faceless adoring masses, to people who are proud of their identity and are stretching the boundaries of what is considered "normal". 

Featuring:

Prof. Francesca Coppa, Muhlenberg College 
​Chris Menning, editor at Modern Primate
​Amanda Brennan, researcher at Know Your Meme 
​Dr. Whitney Phillips, lecturer at NYU
​Alexa Dacre, fan fiction writer
​Naomi Novik, Organization for Transformative Works

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Previously:

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Art of Animation, Motion Graphics, Tech Gone Wrong & Why They Go Viral

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PBS Off Book continues with another set of thought-provoking videos that take a look at animation, what happens when  you decide to make art when technology goes wrong and why those videos go viral. ​

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Animation has been captivating audiences for more than a hundred years. From classic forms like hand drawn and stop-motion, to cutting-edge techniques like motion graphics and CGI, animation has a long history of creating style and poetry unachievable through live action filmmaking. It is a tool for educating, a place for experimentation and play, and a way of telling personal stories that reach the viewer with powerful visual metaphors. 

Featuring:
​John Canemaker
​Jesse Thomas, Jess3 
​Justin Cone
​Julia Pott 

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Glitches are the frustrating byproduct of technology gone awry. Wildly scrambled images, frozen blue screens, and garbled sounds signify moments where we want to throw our expensive computer products out the window. Many artists and programmers, however, have embraced these crisis moments and discovered beauty in the glitch. By hacking familiar systems, they intentionally cause glitches, and manipulate them to create art. Enjoying the aesthetics of technological mistakes defies the notion that technology and entertainment has to be a seamless experience. Most importantly, glitch artists reveal a certain soulfulness that emerges when complex streams of information, visual media, and our own lives converge in the chaos of the glitch.

Featuring:
​Phillip Stearns 
​Scott Fitzgerald 
​Anton Marini 
​Daniel Temkin 

Additional artists featured: 
​Antonio Roberts and Jeff Donaldson
​Gustavo Fajardo

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"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online. 

Featuring:
​Jonah Peretti, Buzzfeed
​Kevin Allocca, YouTube
​Brad Kim, Know Your Meme
​Dan Gurewitch, College Humor
​Mark Douglas and Todd Womack, Key of Awesome
​Michael Learmonth, Advertising Age
​Casey Neistat

List of Featured Viral Videos​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Transmedia Hollywood 3: Rethinking Creative Relations [Panel Videos]→

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This year's Transmedia Hollywood examines the ways that transmedia approaches are forcing the media industry to reconsider old production logics and practices, paving the way for new kinds of creative output. Our hope is to capture these transitions by bringing together established players from mainstream media industries and independent producers trying new routes to the market. We also hope to bring a global perspective to the conversation, looking closely at the ways transmedia operates in a range of different creative economies and how these different imperatives result in different understandings of what transmedia can contribute to the storytelling process - for traditional Hollywood, the global media industries, and for all the independent media-makers who are taking up the challenge to reinvent traditional media-making for a "connected" audience of collaborators.

Welcome Address and Panel 1: Realigned Work Worlds: Hollywood/Silicon Valley/Madison Avenue

Once the dominant player in the content industry, Hollywood today is having to look as far away as Silicon Valley and Madison Avenue for collaborators in the 2.0 space.

Moderator: Denise Mann, UCLA

Panelists: 
​Nick Childs, Executive Creative Director, Fleishman Hillard
​Jennifer Holt, co-Director, Media Industries Project, UCSB
​Lee Hunter, Global Head of Marketing, YouTube
​Jordan Levin, CEO, Generate

Panel 2: Creative Economies: Commercial vs. State Based Models

In countries with strong state support for media production, alternative forms of transmedia are taking shape. How has transmedia fit within the effort of nation-states to promote and expand their creative economies?

Moderator: Laurie Baird, Strategic Consultant - Media and Entertainment at Georgia Tech Institute for People and Technology

Panelists:
​Jesse Albert, Producer & Consultant in Film, Television, Digital Media, Live Events & Branded Content
​Morgan Bouchet, Vice-President, Transmedia and Social Media, Content Division, Orange
​Christy Dena, Director, Universe Creation 101
​Sara DIamond, President, Ontario College of Art and Design University
​Mauricio Mota, Chief Storytelling Officer, Co-founder of The Alchemists

Panel 3: Working on the Margins: Who Pays for Transformative Works of Art?

A new generation of media makers are taking art out of the rarefied world of crumbling art-house theaters, museums, and galleries and putting it back in the hands of the masses, creating immersive, interactive, and collaborative works of transmedia entertainment, made for and by the people who enjoy it most.

Moderator: Denise Mann, UCLA

Panelists:
​Tara Tiger Brown, Freelance Interactive Producer/Product Manager
​Mike Farah, President of Production, Funny Or DIe
​Ted Hope, Producer/Partner/Founder, Double Hope Films
​Sheila C. Murphy, Associate Professor, University of Michigan

Panel 4: How Comics Fit into the Transmedia Ecology

By many accounts, the comics industry is failing. Yet, comics have never played a more central role in the entertainment industry, seeding more and more film and television franchises. What advantages does audience-tested content bring to other media? What do the producers owe to those die-hard fans as they translate comic book mythology to screen? And why have so many TV series expanded their narrative through graphic novels in recent years?

Moderator: Geoffrey Long, Lead Narrative Producer for the Narrative Design Team at Microsoft Studios

Panelists:
​Katherine Keller, Culture Vultures Editrix at Sequential Tart
​Joe LeFavi, Quixotic Transmedia
​Mike Richardson, President, Dark Horse Comics
​Mark Verheiden, Writer (Falling Skies, Heroes)
​Mary Vogt, Costume Designer (Rise Of The Silver Surfer, Men In Black)

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Here's an idea, PBS Idea Channel is TED Talks from the fringe

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Now that the Idea Channel has gone weekly it is time to catch up (and if you haven't before, subscribe.) Hosted with great wit by Mike Rugnetta and produced by Kornhaber Brown, each one of their short videos presents things we knew from an interesting perspective to consider, or introduces something you didn't know existed (bronies, really.) Their content is that particular blend of art, culture, technology and that something extra that I love and that is why I am declaring them the TED Talks from the fringe of creativity. Take a look at these recent episodes and you'll be hooked. ​

Is Twitter the Newest Form of Literature?

Everyone is familiar with Twitter, the uber-popular micro-blogging site, which limits the user to 140 characters. The tweet is perfect for sharing your favorite links and updating the world about your life, but it might also be the newest literary form! While many think that art requires unbridled freedom, constraints often inspire the greatest creativity. And this massively constrained communication, which has remarkable similarities to the Haiku, has inspired creativity worthy of the name "literature."
For the past 200 years, the gallery has been the home of new and cutting-edge art, a place where the art community can come together and share new ideas. But in this episode, we ask: is the web browser replacing the gallery as the best place to view amazing, cutting-edge art?!? In the era of the internet, you can view remarkable art from the comfort of your laptop. Accessible to virtually everyone, web art does away with the physical limitations of the gallery and makes impossibly cool art a part of our daily lives! 
Some of the best things to be found on the internet are music mashups! It's a strangely pleasing experience to listen to totally unrelated artists commingling on the same music track. Mashups are awesome because they break genre expectations, which makes us think: why have genres at all? Nowadays there's so much cross-pollination in music and art, creating more and more sub-genres, that the larger genre categories are becoming a useless relic.
Nail Art is all over the internetz, and suddenly it is a THING. The crazier the nail art, the more we marvel at the technique and time that went into it. But is there an artistic message behind these little cuticle canvases? Nail Art may seem superficial and trivial, but its fleeting nature allows it to be a purely free expression, and it's pretty to boot. Nail art makes us wonder if anything, given enough creativity, can be a canvas for artistic expression. 
If you haven't had a chance to play with Microsoft's Kinect, you're missing out on some great video games and some amazing art! The Kinect is a crazy awesome piece of XBox 360 hardware that maps your physical movements onto any screen. Artists of all stripes have embraced the Kinect - using the gesture recognition technology to create some pretty amazing interactive artworks and insanely impressive visuals. These works wouldn't have existed without this amazing piece of technology, making the corporate giant Microsoft the 21st century's incarnation of Lorzeno de Medici.

How Did Sherlock Holmes Pave the Way for 50 Shades of Grey?

You've probably heard of the risque novel "50 Shades of Grey" since it's now the best selling paperback of all time. But you may not know that it's Twilight fan fiction! It seems shocking that a fan fiction novel has become so popular, but 50 Shades isn't the first book to break through the fan community boundaries into mainstream culture. Over 100 years ago, Sherlock Holmes' popularity created a profusion of well received fan fiction. It allowed authors from amateur to professional to explore the world originally created by Sir Arthur Conan Doyle, and pave the way for other future fan fiction canons, including Star Wars, Harry Potter, and yes, 50 Shades of Grey.

Consider this ​Mike Rugnetta interview by The National Film Society a post extra:

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Three Points Of View On Fandom, Fan Fiction & Fan Art

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Clive Thompson on the Importance of Fan Fiction, Wired.com

Paracosms are the fantasy worlds that many dreamy, imaginative kids like to invent when they’re young. Some of history’s most creative adults had engaged in “worldplay” as children. The Brontë siblings, in one famous example, concocted paracosms so elaborate that they documented them with meticulous maps, drawings, and hundreds of pages of encyclopedic writing.

It now appears that, like the Brontës, kids who engage in paracosmic play are more likely to be creative as adults. In 2002 researchers Michele and Robert Root-Bernstein conducted an elegant study. They polled recipients of MacArthur genius grants — which reward those who’ve been particularly creative in areas as diverse as law, chemistry, and architecture — to see if they’d created paracosms as children. Amazingly, the MacArthur fellows were twice as likely as “normal” nongeniuses to have done so. Some fields were particularly rife with worldplayers: Fully 46 percent of the recipients polled in the social sciences had created paracosms in their youth.

Why would worldplay make you more creative in your career? Probably because, as the Root-Bernsteins point out, it requires practical creativity. Fleshing out a universe demands not just imagination but an attention to detail, consistency, rule sets, and logic. You have to grapple with constraints — just as when you’re problem-solving at work.

Damien Walter: Fandom matters, the guardian.co.uk

It is the emerging culture of fandom, empowered by the internet and social media, that explains the phenomenal success of crowdfunding platforms such as Kickstarter. The platform’s most high profile success stories – The Order of the Stick’s $1m fundraiser, for example – tell only a part of the story. More informative perhaps is author Chuck Wendig, who raised just under $7,000 for the latest instalment in his Atlanta Burns series through crowdfunding. Wendig isn’t a superstar (yet) and doesn’t have a huge established readership (also yet). But what he has gained is the warm regard of a fandom through his Terribleminds blog. Every fan who buys a piece of Wendig gets to feel a real sense of ownership, far more than if they had just walked into a shop and paid for the book itself. In a very real sense Kickstarter makes fans as important as creators, because it is the fans who directly empower the artist to make the art.

Fan Art: An Explosion of Creativity, PBS Off Book

The fan art community is one of the most creative and active online. Taking pop culture stories and icons as its starting point, the fan community extends those characters into new adventures, unexpected relationships, bizarre remixes, and even as the source material for beautiful art.

“A lot of people who are into fan art are very talented, and I think one of the appealing parts is that it gives you motivation to perfect your craft of either writing or drawing if there’s an audience for it.” - Brad O’Farrell
The fan art community is one of the most creative and active online. Taking pop culture stories and icons as its starting point, the fan community extends those characters into new adventures, unexpected relationships, bizarre remixes, and even as the source material for beautiful art. Limited only by the imagination of the artist, the fan art world is full of surprises and brilliance.


Featuring:

Brad O’Farrell
Adam Juresko
Jonah Block
Sam Spratt
Fred Seibert

 

Previously:

Tattoos: Pop Portraits, Japanese Traditional, American Eclectic
Art In The Era Of The Internet: The Impact Of Kickstarter, Creative Commons & Creators Project
Animated GIFs: The Birth of a Medium
Off Book Series One: The Complete Series

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.