Neil Gaiman: How Stories Last

Neil Gaiman, at The Long Now Foundation, explores how stories last over time

Stories are alive. The ones that last, Gaiman said, outcompete other stories by changing over time. They make it from medium to medium—from oral to written to film and beyond. They lose uninteresting elements but hold on to the most compelling bits or even add some. The most popular version of the Cinderella story (which may have originated long ago in China) has kept the gloriously unlikely glass slipper introduced by a careless French telling.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Can Reading Make You Happier?

Ceridwen Dovey, The New Yorker

For all avid readers who have been self-medicating with great books their entire lives, it comes as no surprise that reading books can be good for your mental health and your relationships with others, but exactly why and how is now becoming clearer, thanks to new research on reading’s effects on the brain. Since the discovery, in the mid-nineties, of “mirror neurons”—neurons that fire in our brains both when we perform an action ourselves and when we see an action performed by someone else—the neuroscience of empathy has become clearer. A 2011 study published in the Annual Review of Psychology, based on analysis of fMRI brain scans of participants, showed that, when people read about an experience, they display stimulation within the same neurological regions as when they go through that experience themselves. We draw on the same brain networks when we’re reading stories and when we’re trying to guess at another person’s feelings.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Rabbit Hole

Kathryn Schulz in The New Yorker exploring the evolution of the phrase rabbit hole: 

How did “rabbit hole,” which started its figurative life as a conduit to a fantastical land, evolve into a metaphor for extreme distraction? One obvious culprit is the Internet, which has altered to an indescribable degree the ways that we distract ourselves. Twenty years ago, you could browse for hours in a library or museum, spend Saturday night at the movies and Sunday at the mall, kill an afternoon at the local video arcade or an evening at its X-rated analogue—but you couldn’t do those things every day, let alone all day and night. Moreover, content-wise, you couldn’t leapfrog very far or very fast from wherever you started, and there was a limit to the depth and nichiness of what you were likely to find; back then, we had not yet paved the road between, say, Dorothy Hamill and a comprehensive list of Beaux-Arts structures in Manhattan, nor archived for the convenience of humankind ten thousand photographs of fingernail art. Then came the Internet, which operates twenty-four hours a day, boasts a trillion-plus pages, and breeds rabbit holes the way rabbits breed rabbits.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Timothy Young: Books Matter

Timothy Young writing in Design Observer, gives ten good reasons the book is important:  

7. A book is an object fixed in time. 
A book can tell us about its status in history. If we look through first editions of Moby Dick or Leaves of Grass, we find that they give away information not only about when they were created, but also about the worlds in which they were created, by way of advertisements, bindings, the quality of their paper, and watermarks on that paper. Such components are often not captured by scanning or are flattened out to make them of negligible use. In Nicholson Baker’s Double Fold—his saga about how libraries microfilmed runs of newspapers in the 1950s and 1960s and then discarded them—one of his chief complaints was that the filmers skipped advertising supplements and cartoons: things that had been deemed unimportant. 
 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Neil Gaiman presents lifetime achievement award to Ursula K. Le Guin at 2014 National Book Awards

For more than forty years, Le Guin has defied conventions of narrative, language, character, and genre, as well as transcended the boundaries between fantasy and realism, to forge new paths for literary fiction. Among the nation’s most revered writers of science fiction and fantasy, Le Guin’s fully imagined worlds challenge readers to consider profound philosophical and existential questions about gender, race, the environment, and society. Her boldly experimental and critically acclaimed novels, short stories, and children’s books, written in elegant prose, are popular with millions of readers around the world.

In recognition of her transformative impact on American literature, Ursula K. Le Guin is the 2014 recipient of the Foundation’s Medal for Distinguished Contribution to American Letters. She is the Foundation’s twenty-seventh award recipient.
 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.