Working Podcast: The “How Does Stephen Colbert Work?” Edition

Another great podcast. On the first episode of Working, David Plotz talks with Stephen Colbert on how he puts his show together and turns himself from Stephen Colbert into the character “Stephen Colbert”—starting from when he wakes up in the morning, what he watches for inspiration, how he knows the material is any good, all the way through to the actual filming of the show.

Jordan "DJ Earworm" Roseman: Music from the Crowd

Most widely known for his annual 25-song mashup video "United State of Pop," DJ Earworm has been working as a San Francisco-based producer and performer since 2003. He first landed on the music scene after being hired by MTV as resident DJ during the 2005 MTV Music Video Awards in South Beach, Fla.

Serial: The "This American Life" podcast spin-off

This American Life just launched a new podcast spin-off called Serial. Unlike TAL, it will cover one story across many episodes in a serialized manner. Two episodes are currently available. It is engrossing and leaves you wanting to know more as they investigate one case. Beyond the journalistic work that has gone into making the series possible, it may single-handedly introduce a lot of people, all the TAL listeners, to the idea of podcasting, via a page that explains how to download podcast with an adorable video. 

How Digital Is Saving Vinyl Records and Pinball Machines

Harvard Business Review, The Daily Idea: 

What do Swiss watches, pinball machines, fountain pens, handmade goods and vinyl records have in common? They have all seen a resurgence in recent years after being disrupted by new and cheaper technologies. On the surface it may seem like a paradox that these products are finding new life in the face of the very thing that threatened their demise in the first place: the digital age. But it’s really not a paradox at all. The makers of these types of goods are actually finding success because of digital platforms such as Etsy, eBay, and Kickstarter, not despite them. In other words, the internet isn’t killing handmade, artisanal, or non-digital goods; it’s actually saving them.

Source: How the Internet Saved Handmade Goods by Larry Downes and Paul Nunes

Restoration Hardware’s Mail-Order Extravagance

Amy Merrick, writing in The New Yorker, explores why Restoration Hardware mailed a 17-pound catalog: 

Why do we still have catalogues? Web and mobile browsers have improved dramatically in the past decade. It’s hard to argue that catalogues, like books, are objects worth preserving for their aesthetic value; they will be obsolete within months. Yet Americans received nearly twelve billion catalogs last year.

Marketers say that people who browse catalogues buy more than those who shop only online. The U.S. Postal Service works hard to promote catalogues, which have become an increasingly important segment of U.S.P.S. business as people mail fewer first-class letters. The online retailer Bonobos, which began shipping catalogues last year, told the Wall Street Journal that twenty per cent of its new Web customers placed orders after receiving their first mailings, and spent more than other new shoppers.

Those incremental sales are accompanied by enormous waste. Industry surveys from groups like the Direct Marketing Association estimate that catalogues get average response rates of four to five per cent. In the case of Restoration Hardware, that means that for every sixty thousand pages mailed, approximately three thousand pay off.