Paris in 3 Minutes - Hyperlapse Short

Hyperlapse experimentation directed by Maxime Gaudet.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The World Of Professional Creativity

The intersection between commerce, technology and culture has long been a place of anxiety and foreboding. Marxist critics in the 1940s denounced the assembly-line approach to filmmaking that Hollywood had pioneered; in the ’60s, we feared the rise of television’s ‘‘vast wasteland’’; the ’80s demonized the record executives who were making money off violent rap lyrics and ‘‘Darling Nikki’’; in the ’90s, critics accused bookstore chains and Walmart of undermining the subtle curations of independent bookshops and record stores.
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Take a look at your own media consumption, and you can most likely see the logic of the argument. Just calculate for a second how many things you used to pay for that now arrive free of charge: all those Spotify playlists that were once $15 CDs; the countless hours of YouTube videos your kids watch each week; online articles that once required a magazine subscription or a few bucks at the newsstand. And even when you do manage to pull out a credit card, the amounts are shrinking: $9 for an e-book that used to be a $20 hardcover. If the prices of traditional media keep falling, then it seems logical to critics that we will end up in a world in which no one has an economic incentive to follow creative passions. The thrust of this argument is simple and bleak: that the digital economy creates a kind of structural impossibility that art will make money in the future. The world of professional creativity, the critics fear, will soon be swallowed by the profusion of amateurs, or the collapse of prices in an age of infinite and instant reproduction will cheapen art so that no one will be able to quit their day jobs to make it — or both.

And yet Steven Johnson, in The New York Times, continues this essay by making the argument for the creative apocalypse that wasn't: "in the digital economy, it was supposed to be impossible to make money by making art. Instead, creative careers are thriving — but in complicated and unexpected ways."

 

Franklin Leonard: The Realist's Guide To Changing the World

While in college, Franklin Leonard was convinced he was going to change the world. “I went to college debating between pursuing the sciences, where I was sure that I was going to cure cancer,” he says. “And going into politics where I was sure I was going to find, nurture, help elect, and run policy for the next great liberal president.” The stint in politics didn’t work out, and Leonard was left adrift before eventually moving to Hollywood.
He soon realized once more how difficult it can be to enact global change. That’s when, almost accidentally, he founded The Black List, a collection of the industries top-unproduced scripts. Today, films on the list have been seen by millions of people around the globe, earned over $25 billion dollars, and have been nominated for 223 Academy Awards (and have won 43). In his 99u talk, Leonard explains a shift in his perspective on what it really means to change the world, and why it’s better to start small.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Wire Cutters: Gorgeous Animation

Gorgeous short animation that is fantastic and also, a student thesis. Creator Jack Anderson sure has a future working for Pixar. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Wil Reynolds: The Hidden Danger of Confusing Outputs for Outcome

Reynolds started Seer Interactive—a leading SEO and online marketing agency—in a small apartment back in 2002. Since then, the company has grown to more than 100 people. But scaling the company was not without its growing pains. In this energetic talk, Reynolds shares how he learned to put a "lid on his hustle" and made sure his values weren't compromised as his company grew. "Getting things done means giving things up," he says. "It can't all fit. You need to have the border."

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.