FOMO: Fear Of Missing Out

The School of Life

Fear of Missing Out (FOMO) is an almost inevitable danger in the modern world, where we’re surrounded by suggestions of how life might be perfect. But there are better and worse ways of dealing with FOMO

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Face It, Your Brain Is a Computer

There is much that we don’t know about brains. But we do know that they aren’t magical. They are just exceptionally complex arrangements of matter. Airplanes may not fly like birds, but they are subject to the same forces of lift and drag. Likewise, there is no reason to think that brains are exempt from the laws of computation. If the heart is a biological pump, and the nose is a biological filter, the brain is a biological computer, a machine for processing information in lawful, systematic ways.
The sooner we can figure out what kind of computer the brain is, the better.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Man Who Broke the Music Business

One Saturday in 1994, Bennie Lydell Glover, a temporary employee at the PolyGram compact-disk manufacturing plant in Kings Mountain, North Carolina, went to a party at the house of a co-worker. He was angling for a permanent position, and the party was a chance to network with his managers. Late in the evening, the host put on music to get people dancing. Glover, a fixture at clubs in Charlotte, an hour away, had never heard any of the songs before, even though many of them were by artists whose work he enjoyed.
Later, Glover realized that the host had been d.j.’ing with music that had been smuggled out of the plant. He was surprised. Plant policy required all permanent employees to sign a “No Theft Tolerated” agreement. He knew that the plant managers were concerned about leaking, and he’d heard of employees being arrested for embezzling inventory. But at the party, even in front of the supervisors, it seemed clear that the disks had been getting out. In time, Glover became aware of a far-reaching underground trade in pre-release disks. “We’d run them in the plant in the week, and they’d have them in the flea markets on the weekend,” he said. “It was a real leaky plant.”

And that's how Stephen Witt's The New Yorker profile of Glover begins. Then it goes on to describe how Glover became the source of much of the music downloaded by the masses via Napster in the nineties. The article was the precursor to Witt's book How Music Got Free: The End of an Industry, the Turn of the Century, and the Patient Zero of Piracy.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Rabbit Hole

Kathryn Schulz in The New Yorker exploring the evolution of the phrase rabbit hole: 

How did “rabbit hole,” which started its figurative life as a conduit to a fantastical land, evolve into a metaphor for extreme distraction? One obvious culprit is the Internet, which has altered to an indescribable degree the ways that we distract ourselves. Twenty years ago, you could browse for hours in a library or museum, spend Saturday night at the movies and Sunday at the mall, kill an afternoon at the local video arcade or an evening at its X-rated analogue—but you couldn’t do those things every day, let alone all day and night. Moreover, content-wise, you couldn’t leapfrog very far or very fast from wherever you started, and there was a limit to the depth and nichiness of what you were likely to find; back then, we had not yet paved the road between, say, Dorothy Hamill and a comprehensive list of Beaux-Arts structures in Manhattan, nor archived for the convenience of humankind ten thousand photographs of fingernail art. Then came the Internet, which operates twenty-four hours a day, boasts a trillion-plus pages, and breeds rabbit holes the way rabbits breed rabbits.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

On digital luxury and digital intimacy, Jony Ive and Marc Newson with Suzy Menkes

The Apple Watch is the first Apple product that has not enticed any kind of curiosity in me. I think it mostly has to do with the fact that I’ve not worn a watch in decades and don’t feel the need for one. Though I suspect at some point the functionality of the watch will lead me to get one, probably two versions down the road, when it is fine-tuned further. 

However, I am very curious about the conversation happening around the watch. A conversation about digital luxury and digital intimacy. Those two subjects now join the conversation around digital privacy and what it means to have technology so closely know what you are doing. 

The above video is Jonathan Ive and Marc Newson discussing those subjects with Suzy Menkes, International Vogue Editor.

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.