On digital luxury and digital intimacy, Jony Ive and Marc Newson with Suzy Menkes

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The Apple Watch is the first Apple product that has not enticed any kind of curiosity in me. I think it mostly has to do with the fact that I’ve not worn a watch in decades and don’t feel the need for one. Though I suspect at some point the functionality of the watch will lead me to get one, probably two versions down the road, when it is fine-tuned further. 

However, I am very curious about the conversation happening around the watch. A conversation about digital luxury and digital intimacy. Those two subjects now join the conversation around digital privacy and what it means to have technology so closely know what you are doing. 

The above video is Jonathan Ive and Marc Newson discussing those subjects with Suzy Menkes, International Vogue Editor.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.