Chris Anderson: Follow the Money

In this 99u talk, 3D Robotics founder Chris Anderson shares three lessons he learned transitioning from Wired Magazine editor to helming a 275-person drone company. From “paying” his children in juice for assembling the early prototypes to building a massive factory in Mexico, Anderson’s journey was random and often accidental. But thanks to some healthy ignorance, open source technology, and some rising tech trends, Anderson’s new venture is a successful one, boasting over 100,000 customers.

The key for building a company, he says, is to not wait. Ride the tides of community and macro trends, and keep iterating. “Everything we learned about manufacturing, about the products, we learned by actually doing it.”

Meet The Man Who Saved Apple

Patrick Hanlon profiles Craig Tanimoto for Forbes:

Lee Clow, Chiat/Day’s worldwide creative director and one of the creators of ‘1984’ came into the room. He walked along the walls looking at ideas, pausing at some and totally dismissing others. He was looking very quickly to get an overview of the work. When he came up to Tanimoto’s campaign he stopped and looked.

He turned to Tanimoto and said. “Shouldn’t it be ‘Think Differently’?”

“No,” answered Tanimoto.

Clow thought about it for a minute and agreed. “You’re right.” He turned to the group and announced, “Everyone’s working on this. I want to blow this execution out.”

The Fracking of Attention

Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam, has written a keenly observed essay on the role we play everyday in, well, fracking people's attentions: 

So attention is personal – what we attend to defines our reality.

Attention is finite – it is a scarce and thus valuable resource – not just to those who wish to monetise it, but to those to whom it belongs.

And attention is hackable – the world is overpopulated with those skilled in the art of capturing and redirecting attention for their own purposes.

Surely then, we have a responsibility – dare one say, an ethical duty – to the audience.

And to the attention we see to hack.

Michael Bierut On Learning Graphic Design

Michael Beirut seems to be everywhere promoting his new book How To and answered 20 Odd Questions for The Wall Street Journal, including his advice for learning graphic design: 

To learn about graphic design: go to a flea market in Paris, Marrakesh, Tokyo or anywhere. Almost every matchbook, record cover or junky paperback book you’ll see is likely to have more interesting graphic design than what you will find in a museum.

"Paper," Another Spectacular Spot for Honda

PES's new film for Honda. Dozens of animators and illustrators, thousands of original drawings, and four months of work. Everything in the film is done by hand and shot in camera.

Check out behind the scenes of PES's latest film for Honda. 

Another spot to add to the list of great Honda spots.