Meet The Man Who Saved Apple

Patrick Hanlon profiles Craig Tanimoto for Forbes:

Lee Clow, Chiat/Day’s worldwide creative director and one of the creators of ‘1984’ came into the room. He walked along the walls looking at ideas, pausing at some and totally dismissing others. He was looking very quickly to get an overview of the work. When he came up to Tanimoto’s campaign he stopped and looked.

He turned to Tanimoto and said. “Shouldn’t it be ‘Think Differently’?”

“No,” answered Tanimoto.

Clow thought about it for a minute and agreed. “You’re right.” He turned to the group and announced, “Everyone’s working on this. I want to blow this execution out.”

Rochelle King: Your Biggest Rival is Your Best Asset

In our jobs, family life, and social circles, conflict is difficult to manage. In this 99U Talk, Spotify's Global VP of Design Director Rochelle King reminds us that tension is essential in any creative endeavor. Instead of running from confrontation King says, "the biggest thing that I've learned about dealing with conflict is that it's fundamentally about the mindset. Explicitly embracing conflict actually allowed me to take control of it."

The Fracking of Attention

Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam, has written a keenly observed essay on the role we play everyday in, well, fracking people's attentions: 

So attention is personal – what we attend to defines our reality.

Attention is finite – it is a scarce and thus valuable resource – not just to those who wish to monetise it, but to those to whom it belongs.

And attention is hackable – the world is overpopulated with those skilled in the art of capturing and redirecting attention for their own purposes.

Surely then, we have a responsibility – dare one say, an ethical duty – to the audience.

And to the attention we see to hack.

"Paper," Another Spectacular Spot for Honda

PES's new film for Honda. Dozens of animators and illustrators, thousands of original drawings, and four months of work. Everything in the film is done by hand and shot in camera.

Check out behind the scenes of PES's latest film for Honda. 

Another spot to add to the list of great Honda spots. 

Can Brands Be Good?

The School of Life takes a look at brands and whether they can be good:

Many of us are used to having very negative feelings towards ‘brands’. They’re associated with conformity, mediocrity and the suppression of individuality. But brands are in fact wonderful things: we just have to create the right sort.