Creativity Top 5: September 10, 2012

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Absolutely (ahem) love #2 this week. What do you ​do after years of using your advertising to celebrate moments in culture? You turn yourself into a work of art and celebrate your Absolut Uniqueness. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: September 4, 2012

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Love the Warhol Campbell's Soup cans. ​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: August 27, 2012

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Watching the James Franco directed spot for Samsung Galaxy Note I can't help but think about the recent verdict on the patent case and the Steve Jobs quote "If you see a stylus, they blew it."​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Art of Animation, Motion Graphics, Tech Gone Wrong & Why They Go Viral

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PBS Off Book continues with another set of thought-provoking videos that take a look at animation, what happens when  you decide to make art when technology goes wrong and why those videos go viral. ​

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Animation has been captivating audiences for more than a hundred years. From classic forms like hand drawn and stop-motion, to cutting-edge techniques like motion graphics and CGI, animation has a long history of creating style and poetry unachievable through live action filmmaking. It is a tool for educating, a place for experimentation and play, and a way of telling personal stories that reach the viewer with powerful visual metaphors. 

Featuring:
​John Canemaker
​Jesse Thomas, Jess3 
​Justin Cone
​Julia Pott 

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Glitches are the frustrating byproduct of technology gone awry. Wildly scrambled images, frozen blue screens, and garbled sounds signify moments where we want to throw our expensive computer products out the window. Many artists and programmers, however, have embraced these crisis moments and discovered beauty in the glitch. By hacking familiar systems, they intentionally cause glitches, and manipulate them to create art. Enjoying the aesthetics of technological mistakes defies the notion that technology and entertainment has to be a seamless experience. Most importantly, glitch artists reveal a certain soulfulness that emerges when complex streams of information, visual media, and our own lives converge in the chaos of the glitch.

Featuring:
​Phillip Stearns 
​Scott Fitzgerald 
​Anton Marini 
​Daniel Temkin 

Additional artists featured: 
​Antonio Roberts and Jeff Donaldson
​Gustavo Fajardo

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"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online. 

Featuring:
​Jonah Peretti, Buzzfeed
​Kevin Allocca, YouTube
​Brad Kim, Know Your Meme
​Dan Gurewitch, College Humor
​Mark Douglas and Todd Womack, Key of Awesome
​Michael Learmonth, Advertising Age
​Casey Neistat

List of Featured Viral Videos​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Creativity Top 5: 8/20/12

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#4, the Puma white paper on love or football, is so brilliantly, cleverly good. ​

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.