Style Over Everything

99u:

From the earliest age, we’re taught to strive for perfection. We’re supposed to attend the best schools, get straight A’s, and win Olympic gold medals while we’re at it. To achieve this, we need to have impeccable grades, flawless technique, and unmatchable skills. Once in a while, our society makes a half-hearted attempt to say, “be who you are,” but it’s usually within the context of a winner’s story — someone who wasn’t pitch perfect on paper but still ended up on top anyway.

Talk to career artists and art directors, however, and they’ll tell you that the key to getting commissions and hired full-time isn’t artistic perfection — it’s artistic expression. Those that hire creative talent want, and pay handsomely for one-of-a-kind voices that shock, provoke, scream, joke, and wow — even if they are a little messy at times. Speaking in your own voice is the smartest thing you can do to distinguish yourself from the crowd. And let’s be honest, it’s much more fun. Someone can always come along and be a “better” artist than you, but no one can take away your style. It’s defensible, something you can lean back on regardless of trends and something you can sell that others can’t (one-of-a-kind = more valuable!).

There's nothing more boring than perfect.