Preposterous - A short film about absurdity

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In life, these things are certain: If a balloon lands on a cactus, it will pop. If you point a fan at a house of cards, the cards will fall. If you happen to drop a piece of toast, it will inevitably land jam-side down. (OK, so that last one isn’t always a given—but it definitely feels that way.)
These are a few of the inevitabilities that graphic designer Florent Porta subverts in his new film, Preposterous. “I really like old cartoons, humor, and absurd things,” he says. Set against sherbet colored backdrops, his 50-second animated short is full of expectation-defying moments crafted in Cinema 4D. Instead of the balloon popping, the cactus crumbles; instead of the cards falling, the fan blows itself backwards; miraculously, the piece of toast lands on its dry side.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.