The Accidental Power of Design

Graphic designer Michael Rock, writing for The New York Times: 

The basic motivation for design is the very human desire for coherence. With so much designed in the world, we begin to take its results for granted. Often, what we have conjured assumes the sheen of inevitability, as if its results were inalienable facts in the world rather than the product of someone’s ideas and actions. In other words, design solidifies, and naturalizes, things that start off as opinions, stories and traditions, supplying form to the fictions by which we live. We rarely stop to consider the faith-based proposition represented by our paper money or the imagined national narratives engendered by borders. Unlike words, the meaning of which can be debated, the objective materiality of designed objects exudes a unique power. Once established, it’s difficult to think outside the systems and structures these objects represent.