The Art Of Logo Design: PBS Off Book

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This episode of Off Book is a mini master-class on everything logos, featuring the incredibly prolific design writer Stephen Heller. This is one more reason why you should subscribe to the Off Book channel. ​

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

Featuring:

Stephen Heller
​Sagi Haviv
​Kelli Anderson
​Gerard Huerta

Previously:

Seeing Beyond The Human Eye
​Pop Culture Through The Lens Of Nostalgia: The Evolution Of 8-Bit Art​
​The Culture Of Reddit
​The Vast World Of Lego Art
​Three Points Of View On Fandom, Fan Fiction & Fan Art
​The Art of Film & TV Title Design: PBS Off Book
​Tattoos: Pop Portraits, Japanese Traditional, American Eclectic
​Art In The Era Of The Internet: The Impact Of Kickstarter, Creative Commons & Creators Project
​Animated GIFs: The Birth of a Medium
​Off Book Series One: The Complete Series

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.