Thomas Pynchon's E-Book Novels Trailer

Thomas Pynchon’s novels will finally be released as e-books - latimes.com:

For the first time, Thomas Pynchon’s back catalog will be available as e-books starting Wednesday. Pynchon was a major writer whose absence from the e-book canon was notable — particularly since his most avid readers tend to be intellectually curious, the kind of people who are often technology’s early adopters.

The Penguin Press asked Pentagram to create a trailer to promote the release of the complete collection of Thomas Pynchon’s ebooks

Trailer for the e-book release of Thomas Pynchon's complete backlist from the Penguin Press. Design direction by Michael Bierut/Pentagram, motion design and original music by Teddy Blanks/CHIPS.

New at Pentagram: Thomas Pynchon:

Partner Michael Bierut, a longtime Pynchon fan, worked with animator and musician Teddy Blanks of CHIPS to create a 64-second tribute to a body of work that has enthralled readers for years, and which will now reach millions more in the digital realm. The author himself, however, is unlikely to be among that number. According to the publisher, “He likes to read in print.”

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.