Give A Damn, Damn It: Reddit Co-founder Alexis Ohanian

Alexis Ohanian shares lessons learned from years of building three startups from scratch. Making a customer's day should be obligatory throughout every organization, he urges. Whether you mail swag to early users (like Hipmunk) or add fun to the otherwise mundane (like Wufoo), everything should have a personality that wins over users and, as a side effect, is more effective than any other kind of "traditional" marketing. 

You are building something. I hope that you want to make the thing you are making, and as Reddit co-founder Alexis Ohanian says, do it so you can surprise and delight. You do that by giving a damn.