PBS Arts: Off Book - Episode 13: The Evolution of Music Online

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook As the 90s came to a close, the business of music began to change profoundly. New technology allowed artists to record and produce their own music and music videos, and the internet became a free-for-all distribution platform for musicians to promote themselves to audiences across the world.

PBS Arts: Off Book is a web-based series that explores cutting edge art and the people that make it. The 13 episode series focuses on the process, motivation and meaning of a new generation of artists.

Previous installments: 

As the 90s came to a close, the business of music began to change profoundly. New technology allowed artists to record and produce their own music and music videos, and the internet became a free-for-all distribution platform for musicians to promote themselves to audiences across the world. The result was an influx of artists onto the cultural scene, and audiences were left wondering how to sort through them all. In this episode we discuss these massive changes, and reveal how music blogs and websites have arisen as the new arbiters of quality. 

Featuring:

Jon Cohen, Co-Founder, FADER Label
Ryan Dombal, Senior Editor, Pitchfork
Blake Whitman, VP of Creative Development, Vimeo
Anthony Volodkin, Founder, Hype Machine

Previously:

Episode 1: Light Painting
Episode 2: Typography
Episode 3: Visual Culture Online
Episode 4: Steampunk
Episode 5: Hacking Art & Culture with F.A.T. Lab
Episode 6: Street Art
Episode 7: Etsy Art & Culture
Episode 8: Video Games
Episode 9: Fashion of Artists
Episode 10: Generative Art - Computers, Data & Humanity
Episode 11: Product Design
Episode 12: Book Art

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.