Andrew Zuckerman: On Curiosity, Rigor, and Learning As You Go

In this 99% talk, photographer Andrew Zuckerman argues that curiosity is an essential part of the creative's condition. But it's even more powerful when combined with rigorous technique.

In this 99% talk, photographer and filmmaker Andrew Zuckerman argues that curiosity is an essential part of the creative's condition. But it's even more powerful when combined with rigorous technique. He shares the lessons learned from his iconic WISDOM project, in which he interviewed "elders" around the world, including Chuck Close, Bill Withers, Jane Goodall, Frank Gehry, Massimo Vignelli, and many more. Zuckerman talks about the anxiety we feel as we start a new project, how fear can help us get things done, and the importance of honesty and good, old-fashioned hard work.