Transmedia = device agnostic media

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It used to be that every medium was tied to a specific device. Television was something you watched on TV; radio was something you listened to on the radio; a movie was something you went to the movies to see. No longer. Transmedia is what happens when media become uncoupled from the devices that were invented to deliver them. It's an organic and inevitable response to the world we live in. Like, how else would you tell a story? 
via Frank Rose at deepmediaonline.com

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.