All Hallow's Read: A (new) old tradition by Neil Gaiman

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Neil Gaiman, author of things, explains All Hallow's Read, a Tradition that was just waiting to happen. Full Details at www.allhallowsread.com. Nobody was actually killed during the making of this video. And give someone a scary book at Hallowe'en.

All Hallow’s Read is a Hallowe’en tradition. It’s simply that in the week of Hallowe’en, or on the night itself, you give someone a scary book. Not instead of candy, oh no, candy stays, but in addition to all the Trick or Treating, give someone a scary book. 

Scholars have traced its origins as far back as this blog post. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.