Parallel Lines Goes Live

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via youtube.com

 

Parallel Lines, the collaboration between Philips and RSA is now online at http://www.cinema.philips.com/. Equal parts advertising, storytelling and filmmaking, it features 5 short films sharing the same dialogue but telling five very different stories. My favorite is The Gift by Carl Erik Rinsch, with its gorgeous visual juxtapositions and sci-fi motifs.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.