The new economics of entertainment

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And as you depart the theater, you’ll probably catch yourself wondering whether it was really, truly worth it to take your kids to a goodish musical whose tickets are so expensive that you can buy an iPad for less than the price of four orchestra seats.
via online.wsj.com

 

The article quoted is the WSJ review of The Adams Family and Lend Me A Tenor on broadway. But ignore that, the most significant thing the article says is the above quote right at the beginning of the review.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.