New Study Explains Why Comic Sans Font So Hilarious

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via theonion.com

Whatever you do, do not read dingbats out loud.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

PBS Arts: Off Book - Episode 2: Typography

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Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbook Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image.

PBS Arts: Off Book is a web-based series that explores cutting edge art and the people that make it. The 13 episode series focuses on the process, motivation and meaning of a new generation of artists.

Episode 2: Typography
Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image. 

In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type.

Artists:Jonathan Hoefler and Tobias Frere-Jones, Typeface Designers
Paula Scher, Designer
Eddie Opara, Designer
Deroy Peraza and Julia Vakser, Designers  

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

A History of the Title Sequence

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WINNER OF THE VIMEO AWARDS 2012 in CATEGORY MOTION GRAPHICS! Thanks so much for voting everyone! Watch a short 1 min. making of here, which was shown at the awards: vimeo.com/44046584 Graduation project 2011 Designed as a possible title sequence for a fictitious documentary, this film shows a history of the title sequence in a nutshell. The sequence includes all the names of title designers who had a revolutionary impact on the history and evolution of the title sequence. The names of the title designers all refer to specific characteristics of the revolutionary titles that they designed. This film refers to elements such as the cut and shifted characters of Saul Bass' Psycho title, the colored circles of Maurice Binder's design for Dr. No and the contemporary designs of Kyle Cooper and Danny Yount. This title sequence refers to the following designers and their titles: Georges Méliès - Un Voyage Dans La Lune, Saul Bass - Psycho, Maurice Binder - Dr. No, Stephen Frankfurt - To Kill A Mockingbird, Pablo Ferro - Dr. Strangelove, Richard Greenberg - Alien, Kyle Cooper - Seven, Danny Yount - Kiss Kiss Bang Bang / Sherlock Holmes CREDITS Direction and Animation: Jurjen Versteeg / www.synple.nl Music and sound design: Lea Jurida / www.jurida.com Many thanks to all the people who helped me realizing this project! For some more info on the concept and the production process, please check out the interview on 'Forget the Film, Watch The Titles': http://bit.ly/pzvXXE Watch a short 1min. making of here: vimeo.com/44046584

Designed by Jurjen Versteeg as a possible title sequence for a fictitious documentary, this film shows a history of the title sequence in a nutshell. The sequence includes all the names of title designers who had a revolutionary impact on the history and evolution of the title sequence. The names of the title designers all refer to specific characteristics of the revolutionary titles that they designed. 

This film refers to elements such as the cut and shifted characters of Saul Bass' Psycho title, the colored circles of Maurice Binder's design for Dr. No and the contemporary designs of Kyle Cooper and Danny Yount. 

This title sequence refers to the following designers and their titles:

Georges Méliès - Un Voyage Dans La Lune, Saul Bass - Psycho, Maurice Binder - Dr. No, Stephen Frankfurt - To Kill A Mockingbird, Pablo Ferro - Dr. Strangelove, Richard Greenberg - Alien, Kyle Cooper - Seven, Danny Yount - Kiss Kiss Bang Bang / Sherlock Holmes

(via Quipsologies)

I love title sequences and this short film is a master class in the artform. Jurjen should use this film to create a Kickstarter project and actually produce the documentary. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

New iPad App Teaches Typography

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Typography Insight is an accessible, affordable iPad app (just $1.99) that sprang from Dong Yoon Park’s master’s thesis.

While at Parsons, Park says he realized that it was difficult for students in introductory typography classes to see the subtle differences between historically important typefaces, especially when viewed on paper.

Park’s app, Typography Insight, makes it easier to see and compare these detailed shapes. The iPad’s interactive nature even lets you manipulate the typefaces.

For a deep dive into Park’s ideas, read his master’s thesis in PDF form.

via creativepro.com

This is a brilliant execution of a simple idea, how to teach typography. His thesis is interesting.

For further study “The Elements of Typographic Style” by Robert Bringhurst is a must-read.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

In Like With Facebook

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**I HAVE A NEW REEL FOR SUMMER 2012, CHECK IT OUT!** > http://alextrimpe.com Thanks to http://onlineschools.org for serving as inspiration and providing the data through "Obsessed With Facebook" http://www.onlineschools.org/blog/facebook-obsession An informational motion graphics piece by Alex Trimpe Music by RJD2 Created in Adobe After Effects at The Columbus College of Art & Design (CCAD) for class.

With its ever evolving interface and constantly growing user base Facebook is trying very hard to be the center of the online world. And it's working. 80% of universities are looking at profiles as part of the admission process, today Warner Bros. started renting movies right on Facebook and a recent study shows that checking out your profile improves self-esteem. Even the ubiquitous game Angry Birds is expected to launch on Facebook in the near future. 

Soon, for a whole generation of users, there will be no internet, no web, there will only be Facebook. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.