A Conversation on Transmedia with Henry Jenkins and Lance Weiler

A Conversation on Transmedia with Henry Jenkins and Lance Weiler http://workbookproject.com

A Conversation on Transmedia with Henry Jenkins and Lance Weiler http://workbookproject.com

A Conversation on Transmedia with Henry Jenkins and Lance Weiler http://workbookproject.com

Henry Jenkins and WorkBook Project founder Lance Weiler sit down for a conversation about participatory culture and how “if it doesn’t spread it’s dead.”

For more from Jenkins check out his book Convergence Culture

( via workbookproject.com)

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The player IS the story: why the big gaming publishers don't get transmedia

This is almost certainly a budget issue, but at the very least, the concept of transmedia will only become truly interesting when singular creative visionaries are brought onboard. A Grand Theft Auto novel penned by Bret Easton Ellis, or a Grant Morrison Dark Souls comic book; hand Dead Space to Neil Marshall, or Mass Effect to Matthew Vaughn. The last person a video game tie-in should be given to is a meek and respectful freelance hack, just glad of the chance to meet the guys who made his favourite sci-fi game series.

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If transmedia is really going to work as a mainstream consumer concept rather than a marketing endeavour or a cult experiment, it will have to involve stories designed from the ground up to be both interactive and platform agnostic. Otherwise, all we're really doing is selling comic books to completists.

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Medium is the Massage: Marshall McLuhan and his legacy

This year marks the 100th Anniversary of Marshall McLuhan's birth. The media visionary was ahead of his time and to commemorate the centennial many current visionaries have taken a look at his legacy:

Brain Pickings introduces us to Marshall McLuhan Speaks, a comprehensive website full of McLuhan content, and shares video of Tom Wolfe discussing McLuhan.

Open Culture brings us Norman Mailer & Marshall McLuhan debating "the electronic age" & Marshall McLuhan "The World is a Global Village." 

The Guardian's newly launched podcast The Big Ideas explores the communication theorist most famous line and the typo that inspired the title of this post. 

The Globe and Mail proclaim The return of Marshall McLuhan.

Nieman Journalism Labs takes a look at McLuhan in his time and ours

And lastly, fellow Canadian and idiosyncratic writer Douglas Coupland looks at the life of McLuhan like only he can convey in the fantastic quasi-biography Marshall McLuhan: You Know Nothing of My Work.

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

William Joyce, Ex-Pixar Designer, Creates Astounding Kids' Book For The iPad

"The Fantastic Flying Books of Mr. Morris Lessmore" is like a well-written bedtime story and an immersive animated movie at once. Every page has some delightful, hidden feature embedded into it.

 

 

Part of why the book works so well is its top-shelf creative pedigree: author William Joyce is also an accomplished illustrator and animator who's published New Yorker covers, won a bunch of Emmys, created character designs for some of Pixar's first animated classics, and worked on many others for Dreamworks and Disney. With his cohorts at Moonbot Studios, he created an interactive book-app around the story and a standalone animated film -- so you can experience "The Fantastic Flying Books of Mr. Morris Lessmore" however you like.

Truly delightful and beautiful book/app/experience

Inspired, in equal measures, by Hurricane Katrina, Buster Keaton, The Wizard of Oz, and a love for books, “Morris Lessmore” is a story of people who devote their lives to books and books who return the favor. "The Fantastic Flying Books of Mr. Morris Lessmore" is a poignant, humorous allegory about the curative powers of story. Using a variety of techniques (miniatures, computer animation, 2D animation) award winning author/ illustrator William Joyce and Co-director Brandon Oldenburg present a hybrid style of animation that harkens back to silent films and M-G-M Technicolor musicals. “Morris Lessmore” is old fashioned and cutting edge at the same time.

The following are part 1-4 of The Making of "Morris Lessmore" with the final parts coming soon. 





 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Punchdrunk and how to "Sleep No More"

Felix Barrett and Maxine Doyle, from the British troupe Punchdrunk, discuss creating the interpretive, interactive theater piece “Sleep No More.” Over 100 rooms are on display in a renovated space in New York’s Chelsea gallery district, and accompanied by an eerie soundtrack, masked audience members walk at through the rooms, where performers re-enact scenes from Shakespeare’s “Macbeth.”

 

I've spent most of my life marketing, producing and supporting the arts, in particular dance. I am also a technology-loving nerd, sharing a lot online, currently working with digital development teams. We talk about augmented reality and social networking and everything being media, but none of that compares to what "Sleep No More" accomplishes.

In short, this production is the most extraordinary and wonderful (in the true, honest sense of both words) that I've experienced in recent years, if not in my whole life.

It is wordless Shakespeare, living film noire, the best of contemporary dance, true augmented reality, masterful storytelling, respectful homage, detailed design, adult entertainment (by which I mean it provokes thought beyond the nudity that it does have, which is more like the nudes in paintings by masters,) and that is not even taking in consideration the technical requirements needed to produce and perform such a "play" every night.

Kirby Ferguson is right, everything is a remix, and Punchdrunk have taken the performing arts and remixed them creating something completely new, yet familiar, and absolutely spellbinding. 

 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.