How “Lion King” Regained Its Crown As Broadway’s Top-Selling Show: An Algorithm

Patrick Healy, New York Times

Since 2011, the show’s producers, Disney Theatrical Productions, have been relying on a previously undisclosed computer algorithm to recommend the highest ticket prices that audiences would be likely to pay for each of the 1,700 seats at every performance in the Minskoff Theater. While other shows also employ this so-called dynamic pricing system to raise seat prices during tourist-heavy holiday weeks, only Disney has reached the level of sophistication achieved in the airline and hotel industries by continually using its algorithm to calibrate prices based on demand and ticket purchasing patterns.

By charging $10 more here, $20 more there, “The Lion King” stunned Broadway at year’s end as the No. 1 earner for the first time since 2003, bumping off the champ, “Wicked.” And Disney even managed to do it by charging half as much for top tickets as some rivals. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Parsing Is Such Sweet Sorrow: Shakespeare through the lens of statistics

Nate Silver re-launches a vastly expanded FiveThirtyEight and amongst the new content we find a gloriously nerdy essay by Emma Pierson that begins with: 

More than 400 years after Shakespeare wrote it, we can now say that “Romeo and Juliet” has the wrong name. Perhaps the play should be called “Juliet and Her Nurse,” which isn’t nearly as sexy, or “Romeo and Benvolio,” which has a whole different connotation.
I discovered this by writing a computer program to count how many lines each pair of characters in “Romeo and Juliet” spoke to each other, with the expectation that the lovers in the greatest love story of all time would speak more than any other pair. I wanted Romeo and Juliet to end up together — if they couldn’t in the play, at least they could in my analysis — but the math paid no heed to my desires. Juliet speaks more to her nurse than she does to Romeo; Romeo speaks more to Benvolio than he does to Juliet. Romeo gets a larger share of attention from his friends (Benvolio and Mercutio) and even his enemies (Tybalt) than he does from Juliet; Juliet gets a larger share of attention from her nurse and her mother than she does from Romeo. The two appear together in only five scenes out of 25. We all knew that this wasn’t a play predicated on deep interactions between the two protagonists, but still.

From there she goes on to explore all of Shakespeare's lovers and how much, or how little they talked to each other, making an interactive visualisation that brings new perspective to the plays (for example, see how in the comedies there are separate relationships that draw our attention whereas the tragedies have the lovers front and center.)

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Radiolab Live: Apocalyptical

The great Radiolab podcast puts on a show, recorded live on stage in Seattle.

Dinosaurs, death, and destruction -- a thought-provoking and laughter-inducing dance on the grave of our inevitable demise. 

Cataclysmic destruction. Surprising survival. Radiolab turns its gaze to the topic of endings, both blazingly fast and agonizingly slow, in its live show Apocalyptical. With their signature blend of storytelling, science, and music, hosts Jad Abumrad and Robert Krulwich romp through hundreds of millions of years of history to arrive at the end, again and again. Comedians Reggie Watts and Kurt Braunohler join the party, while musicians On Fillmore and Noveller create a cinematic live score before your eyes. 

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Royal Shakespeare Company: The Design of Richard II

Love this glimpse behind-the-scenes at the Royal Shakespeare Company. Find out how designer Stephen Brimson Lewis created the critically acclaimed design for the world of Richard II. "What's the best place that an actor can be for each moment?" he asks. He describes how the design for the play came about, starting with the unique opportunity that the Royal Shakespeare Theatre's shape offers to a designer.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Royal Shakespeare Company: Hamlet, Act 1, Scene 2

Breath-taking trailer for the Royal Shakespeare Theater's production of Hamlet. Actor Jonathan Slinger performs Act 1, Scene 2, directed David Farr.

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.