Meet The Man Who Saved Apple

Patrick Hanlon profiles Craig Tanimoto for Forbes:

Lee Clow, Chiat/Day’s worldwide creative director and one of the creators of ‘1984’ came into the room. He walked along the walls looking at ideas, pausing at some and totally dismissing others. He was looking very quickly to get an overview of the work. When he came up to Tanimoto’s campaign he stopped and looked.

He turned to Tanimoto and said. “Shouldn’t it be ‘Think Differently’?”

“No,” answered Tanimoto.

Clow thought about it for a minute and agreed. “You’re right.” He turned to the group and announced, “Everyone’s working on this. I want to blow this execution out.”

24 Maxims from Werner Herzog

1. Always take the initiative.
2. There is nothing wrong with spending a night in jail if it means getting the shot you need.
3. Send out all your dogs and one might return with prey.
4. Never wallow in your troubles; despair must be kept private and brief.
5. Learn to live with your mistakes.
6. Expand your knowledge and understanding of music and literature, old and modern.
7. That roll of unexposed celluloid you have in your hand might be the last in existence, so do something impressive with it.
8. There is never an excuse not to finish a film.
9. Carry bolt cutters everywhere.
10. Thwart institutional cowardice.
11. Ask for forgiveness, not permission.
12. Take your fate into your own hands.
13. Learn to read the inner essence of a landscape.
14. Ignite the fire within and explore unknown territory.
15. Walk straight ahead, never detour.
16. Maneuver and mislead, but always deliver.
17. Don’t be fearful of rejection.
18. Develop your own voice.
19. Day one is the point of no return.
20. A badge of honor is to fail a film theory class.
21. Chance is the lifeblood of cinema.
22. Guerrilla tactics are best.
23. Take revenge if need be.
24. Get used to the bear behind you.

New York Public Library Invites a Deep Digital Dive

The New York Times: 

NYPL Labs, started in 2011, has been known for experimental projects aimed at spurring users’ own tweaks and remixes. One scholar used its What’s on the Menu? project, which enlisted library users to transcribe its collection of 45,000 New York City restaurant menus, to create a new “data curation” of the collection. An engineer at Google has created a Google Cardboard application for its Stereogranimator, a program designed to mimic the proto-3-D effects of old-fashioned stereogram viewers.

Items from the digital collections have also found their way into projects like Urban Scratch-Off, a “map hack” that lets users scratch an aerial photograph of New York, lottery-ticket style, to reveal aerial shots of the city in 1924, and Mapping Cholera, which tracks an 1832 epidemic using geodata harvested from maps belonging to the library.

The new release will “reduce friction and make it even easier for people to get their hands on out-of-copyright material” owned by the library, Mr. Vershbow said.

Paola Antonelli: Rejection Is a Sign You’re Onto Something New

For more than 21 years, Paola Antonelli has been a curator at the Museum of Modern Art (MoMA) in New York City. Her career has been devoted to putting together provocative exhibits that spark new ways of thinking, and that often draws criticism. 

In this talk, Antonelli shares why failure and rejection are two feelings creative people should not only become familiar with, but should learn to embrace. “[Our work] can be weapons to really help people understand how to be better citizens,” she said. “But only if we will be allowed to do exhibitions that shock, disgust, and sometimes, even fail.”

The Hollywood Reporter's Director Oscar Roundtable

The year's most notable directors join for The Hollywood Reporter's Director Oscar Roundtable. The directors include Quentin Tarantino ('The Hateful Eight'), Tom Hooper ('The Danish Girl'), Alejandro G. Inarritu ('The Revenant'), Ridley Scott ('The Martian'), Danny Boyle ('Steve Jobs') and David O. Russell ('Joy').