Franklin Leonard: The Realist's Guide To Changing the World

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While in college, Franklin Leonard was convinced he was going to change the world. “I went to college debating between pursuing the sciences, where I was sure that I was going to cure cancer,” he says. “And going into politics where I was sure I was going to find, nurture, help elect, and run policy for the next great liberal president.” The stint in politics didn’t work out, and Leonard was left adrift before eventually moving to Hollywood.
He soon realized once more how difficult it can be to enact global change. That’s when, almost accidentally, he founded The Black List, a collection of the industries top-unproduced scripts. Today, films on the list have been seen by millions of people around the globe, earned over $25 billion dollars, and have been nominated for 223 Academy Awards (and have won 43). In his 99u talk, Leonard explains a shift in his perspective on what it really means to change the world, and why it’s better to start small.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Wire Cutters: Gorgeous Animation

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Gorgeous short animation that is fantastic and also, a student thesis. Creator Jack Anderson sure has a future working for Pixar. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Oliver Sacks, Casting Light on the Interconnectedness of Life

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It’s no coincidence that so many of the qualities that made Oliver Sacks such a brilliant writer are the same qualities that made him an ideal doctor: keen powers of observation and a devotion to detail, deep reservoirs of sympathy, and an intuitive understanding of the fathomless mysteries of the human brain and the intricate connections between the body and the mind.
Dr. Sacks, who died on Sunday at 82, was a polymath and an ardent humanist, and whether he was writing about his patients, or his love of chemistry or the power of music, he leapfrogged among disciplines, shedding light on the strange and wonderful interconnectedness of life — the connections between science and art, physiology and psychology, the beauty and economy of the natural world and the magic of the human imagination.

That's how Michiko Kakutani's examination of Oliver Sack's life begins in today's The New York Times. Sacks was the very embodiment of smarter creativity. 

The New Audience: John Lasseter

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Academy Award winner John Lasseter, the chief creative officer of Walt Disney and Pixar Animation Studios and principal creative advisor for Walt Disney Imagineering, at the Academy event "The New Audience: Moviegoing in a Connected World."

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Noam Murro reimagines Mickey's Sorcerer's Apprentice

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Veteran director Noam Murro took some inspiration from Mickey, and his own early work, to create his short, "Night Shift."

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.