Steve Wozniak Debunks One of Apple's Biggest Myths

 For its 85th anniversary, Bloomberg Businessweek chronicles the most disruptive ideas of the past 85 years. In 1976, The Apple 1 computer goes on sale for a retail price of $666.66. Steve Wozniak, who co-founded Apple with Steve Jobs and designed that product, remembers the early days.

ROYGBIV: A Pixar Supercut

One oft overlooked aspect of filmmaking, whether it happens during production or post, is color. Sure, you grade your film to give it the look and feel you want, but how well are you utilizing color to tell your stories? Maybe we should refer to the storytelling masters at Pixar to find out how they put it to work in their narratives.

Advertising & The Great And Wicked Issues Of Our Day

Ernie Schenck in Communication Arts about Dr. Deborah Morrison:

Deborah Morrison is the chambers distinguished professor of advertising at the University of Oregon’s School of Journalism and Communication. Recently, she wrote a piece for Co.Create in which she calls on advertising people to transcend the consumption cycle and train the full might of their creative firepower on what she calls the great and wicked issues of our day. You know the ones: Global warming. Hunger. Energy. Gun violence. Mass extinctions. Overpopulation. 

As I write this, Dr. Morrison and nine advertising students are in Alaska studying climate change. They’re learning how to find the stories in the science—stories that most of us would never see, and not because they aren’t compelling. On the contrary, they’re beyond compelling, the stuff of nightmares without end. The stories are there all right, but they’re mute and colorless and shapeless, entombed beneath a mountain range of data. Not that there’s anything wrong with that. Data can do many things. It can prove theorems, send rockets to the stars and cure diseases of every stripe. What it can’t do is light a fire under the collective ass of society. Data can’t do that, but stories and ideas can.

Shakespeare Folio Discovered In France

The New York Times:

“This is huge,” said Eric Rasmussen, an American Shakespeare expert who traveled to France over the weekend to authenticate the volume. “First folios don’t turn up very often, and when they do, it’s usually a really chewed up, uninteresting copy. But this one is magnificent.”

The book was discovered this fall by librarians at a public library in St.-Omer, near Calais, who were sifting through its collections for an exhibition on English-language literature. The title page and other introductory material were torn off, but Rémy Cordonnier, the director of the library’s medieval and early modern collection, suspected that the book — cataloged as an unexceptional old edition — might in fact be a first folio.

He called in Mr. Rasmussen, a professor at the University of Nevada in Reno and the author of “The Shakespeare First Folios: A Descriptive Catalogue,”who identified it within minutes.

The Psychological Comforts of Storytelling

Cody C. Delistraty, in The Atlantic, ponders "Why, throughout human history, have people been so drawn to fiction?":

Humans have been telling stories for thousands of years, sharing them orally even before the invention of writing. In one way or another, much of people’s lives are spent telling stories—often about other people. In her paper “Gossip in Evolutionary Perspective,” evolutionary psychologist Robin Dunbar found stories’ direct relevance to humans: Social topics—especially gossip—account for 65 percent of all human conversations in public places.

Stories can be a way for humans to feel that we have control over the world. They allow people to see patterns where there is chaos, meaning where there is randomness. Humans are inclined to see narratives where there are none because it can afford meaning to our lives—a form of existential problem-solving. In a 1944 study conducted by Fritz Heider and Marianne Simmel at Smith College, 34 college students were shown a short film in which two triangles and a circle moved across the screen and a rectangle remained stationary on one side of the screen. When asked what they saw, 33 of the 34 students anthropomorphized the shapes and created a narrative: The circle was “worried,” the “little triangle” was an “innocent young thing,” the big triangle was “blinded by rage and frustration.” Only one student recorded that all he saw were geometric shapes on a screen.