Margaret Atwood: The Neurology of Reading

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via bigthink.com

It is fascinating to consider all that is happening in our brains while we read.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Documentary Art & Copy on PBS' Independent Lens Tonight

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Watch the full episode. See more Independent Lens.

via pbs.org

Meet the real Mad Men (and women!) in Art & Copy, an intimate glimpse at the people behind the curtain of modern consumer culture. They brought you “Just Do It,” “I ♥ NY,” “Where's the Beef?” “Got Milk?” and “Think Different.” Love them or loathe them, they have mastered the art of persuasion.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Margaret Atwood: Why We Tell Stories

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via bigthink.com

Stories allow us to put emotions and feelings in context.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

projeqt: A Creative Storytelling Platform

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This week, the launch of projeqt offers hope for a platform that does it all and then some. Dubbed a “creative storytelling platform,” it’s Tumblr meets Slideshare meets Cargo Collective — only a more flexible Tumblr, a sleeker Slideshare and spanning more media than Cargo Collective. And if this isn’t enough of a treat, it’s also device-agnostic — built entirely in HTML5 for cross-platform compatibility and specifically optimized for iPad and iPhone, projeqt is part publishing CMS, part portfolio-builder, part something else entirely.

projeqt is simple, intuitive and highly social, playing nice with other platforms by allowing you to mesh together text, image, video and feeds within the same projeqt, so you can embed your Vimeo uploads, post photos from your Flickr stream, import your blog’s RSS feed and even your tweets — in other words, it’s a creative polyglot that invites you to tell your story, whatever creative languages it may be in. (The reader experience is equally flexible, allowing for seamlessly switching between line, grid and full-screen view.)

via brainpickings.org

Looking forward to exploring this further. A tool that seamlessly connects all your online presences in a cohesive and visually rich way could make a significant change on how we present work.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

YouTube Play Live From The Guggenheim Highlights

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Last night the YouTube Play event took place at The Guggenheim in New York and was streamed live on the web. Conceived by YouTube and The Guggenheim, it was billed as a biennial of creative video but it is so much more than that. Taking over and transforming one of the world’s most iconic museums, the event made no distinction between live performance and video, art and technology, culture and commerce, high and low brow, it was simply a celebration of passionate creative work. Kudos to everyone involved, in particular the production crews responsible for staging such an extraordinary event.

Here are some highlights of the evening:

Introduction.
 

The amazing video mapping building projections.

Jarbas Agnelli, creator of “Birds on the Wires,” and the Noname Ensemble from the Julliard School.


Pogo, creator of “Gardyn,” and many amazing video mashups.


Kutiman performs “Hungarian Dance #5” by Brahms, accompanied by the Noname ensemble from the Julliard School, YouTube Symphony Orcherstra players and video performances from around the world. 


The LXD translates the video work “Seaweed” into dance.


Everynone uses video to honor the power of words.


OK Go, kings of the YouTube music video, closed the evening with a delightfully subtle acoustic performance.


I find myself profoundly inspired by this event and hope you find yourself inspired too, wanting to share your work with the world. 

 
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.