It's hard to walk in stop-motion time-lapse

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This short video is making the internet rounds this week. Yet another stop-motion animation, this one made special by the very precise technique used to do the ‘walking’. Although it is not evident from the short itself this is a viral sponsored by Levi Jeans. I’m not sure how effective it is in showcasing Levi as I didn’t even notice the brand of the jeans the first time I saw it. But the walking is cool. 



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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

The Icons of 35 Iconic Films Animated in 35mm

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via vimeo.com

Visually witty with illustration and animation panache. The sound design elevates it from a great short to a brilliant one. Can you name all the films referenced? (via Philip Ames)

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Prolific Writer Martin Mayer Interviewed in 1987

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Another great find by the folks at AdPulp. Mr. Mayer touches on technology, the evolution of media, news-making, finances, freelance work, international economics and many more subjects with insight that holds true today. File this one under “The more things change, the more they stay the same.”

via adpulp.com

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Alfred Hitchcock Explains McGuffins

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via vimeo.com

A cinematic staple explained by a creative legend in a clever and well executed animation.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Trend reversal used to promote new tv show

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While book publishers are quickly embracing video to sell books, with movie-style trailers and vook conversions, in a reversal of the trent A&E releases the pilot script of their new series “The Glades” to promote the show. In partnership with Barnes & Noble, you can get a free copy of the script for the first episode at select B&N stores and as digital downloads at B&N.com, the A&E website and Facebook.

As clever an idea as it is, in this case I don’t think it works. “The Glades” is yet another site-specific crime procedural, this one set in South Florida. While some of the many procedurals that are currently on the air are embraced by viewers, they usual do so because they possess a distinctive character and visual style. Reading the script, which features a caiman as a plot device, a predictable twist and an obvious display of product placement, it is very hard to imagine what this show will look and feel like. As written it did not feel enticing enough to make me want to watch it.

On the other hand A&E should be praised for trying something markedly different to stand out. I almost wish that instead of another cop show this promotional idea was used to sell a show set in a bookstore instead.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.