Augmented Urban Reality

Frank Rose in The New Yorker

The Times recently reported that midtown sidewalks are so crowded that people have taken to walking in the street.
It’s a bit curious that this is happening just as digital technology infiltrates everything. If the automobile caused us to disperse, the information age seems, paradoxically, to be drawing us back together. Widespread predictions that the Internet would free us all to telecommute from the greener pastures of outer Podunk have not been borne out. Being hyperconnected in the digital dimension appears only to make us want to feel hyperconnected in the physical as well. Which is fortunate, because cities are generally beneficial in any number of ways—more efficient than suburbs and small towns in their use of energy and other resources, more conducive to the free flow of ideas, more tolerant, more, well, urbane. The question is whether technology will be able to support the millions of people whom cities are now attracting.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

What You Read Matters More Than You Might Think

Psychology Today

A study published in the International Journal of Business Administration in May, 2016, found that what students read in college directly effects the level of writing they achieve. In fact, researchers found that reading content and frequency may exert more significant impacts on students’ writing ability than writing instruction and writing frequency. Students who read academic journals, literary fiction, or general nonfiction wrote with greater syntactic sophistication (more complex sentences) than those who read genre fiction (mysteries, fantasy, or science fiction) or exclusively web-based aggregators like Reddit, Tumblr, and BuzzFeed. The highest scores went to those who read academic journals; the lowest scores went to those who relied solely on web-based content.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Think Less, Think Better

Neuroscientist Moshe Bar writing in The New York Times

Recently, I discovered how much we overlook, not just about the world, but also about the full potential of our inner life, when our mind is cluttered. In a study published in this month’s Psychological Science, the graduate student Shira Baror and I demonstrate that the capacity for original and creative thinking is markedly stymied by stray thoughts, obsessive ruminations and other forms of “mental load.” Many psychologists assume that the mind, left to its own devices, is inclined to follow a well-worn path of familiar associations. But our findings suggest that innovative thinking, not routine ideation, is our default cognitive mode when our minds are clear.

In a series of experiments, we gave participants a free-association task while simultaneously taxing their mental capacity to different degrees. In one experiment, for example, we asked half the participants to keep in mind a string of seven digits, and the other half to remember just two digits. While the participants maintained these strings in working memory, they were given a word (e.g., shoe) and asked to respond as quickly as possible with the first word that came to mind (e.g., sock).

We found that a high mental load consistently diminished the originality and creativity of the response: Participants with seven digits to recall resorted to the most statistically common responses (e.g., white/black), whereas participants with two digits gave less typical, more varied pairings (e.g., white/cloud).

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Pixar: What Makes a Story Relatable

A quick look at Pixar's approach to storytelling and character development. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Now Computers Can Tell When You're Bored

Scientific American

Boredom manifests itself in more than yawns and glazed eyes. Subtle body cues called noninstrumental movements—squirming, scratching, shifting—also give away a person's mental state. Like teachers and other public speakers, machines can now also pick up on these telltale signs of restlessness. A new study reveals that when computer users tune in to on-screen material, their fidgeting lessens—and algorithms can use that information to discern attentiveness in real time.
To measure engagement, psychobiologist Harry Witchel of Brighton and Sussex Medical School in England and his colleagues outfitted 27 participants with motion-tracking markers that a computer's visual system could follow. The participants then read digital excerpts from a novel by Mark Haddon, The Curious Incident of the Dog in the Night-Time, and from the European Banking Authority's regulations. Based on motion in the head, torso and legs, the computer could tell when a person had mentally checked out. In fact, an analysis of the cumulative movements revealed that when people read from the novel, they fidgeted nearly 50 percent less than when reading the banking guidelines.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.