Summer Reading: The Novels of Max Barry

Continuing my suggestions of books to read this summer I share with you the novels of Max Barry. 

I'm always fascinated by people in creative fields that are adamant to the idea of reading fiction. There you are having a casual conversation, you suggest a novel you think they will find interesting and they strongly oppose the idea. They don't read fiction (often they also say they never watch tv or attend any live performances.) 

And while I can see why anyone would think that somehow things like reading fiction are just entertainment and could not possibly lend themselves to teach us anything, what kind of creative work could they be creating when they deprive themselves of the enjoyment (and education) of watching someone manipulate language to convey messages in ways that are often profound and revealing. 

Besides, the more we study the brain, they more we learn how important fiction can be in neurological development. 

This is why I am recommending the novels of Max Barry. He is an astute observer of life and has tackled subjects dear to me (and this blog) in his novels. From marketing, advertising and branding to management, leadership and productivity to, in his latest novel, released today, poetry, language and influence. Each written with clear insights and full of enjoyable surprises. If you are interested in those areas there is much to be learned from his novels, while having a great deal of fun.

At an exclusive school somewhere outside of Arlington, Virginia, students aren’t taught history, geography, or mathematics—at least not in the usual ways. Instead, they are taught to persuade. Here the art of coercion has been raised to a science. Students harness the hidden power of language to manipulate the mind and learn to break down individuals by psychographic markers in order to take control of their thoughts. The very best will graduate as “poets”: adept wielders of language who belong to a nameless organization that is as influential as it is secretive.

Whip-smart orphan Emily Ruff is making a living running a three-card Monte game on the streets of San Francisco when she attracts the attention of the organization’s recruiters. She is flown across the country for the school’s strange and rigorous entrance exams, where, once admitted, she will be taught the fundamentals of persuasion by Brontë, Eliot, and Lowell—who have adopted the names of famous poets to conceal their true identities. For in the organization, nothing is more dangerous than revealing who you are: Poets must never expose their feelings lest they be manipulated. Emily becomes the school’s most talented prodigy until she makes a catastrophic mistake: She falls in love.

Meanwhile, a seemingly innocent man named Wil Jamieson is brutally ambushed by two strange men in an airport bathroom. Although he has no recollection of anything they claim he’s done, it turns out Wil is the key to a secret war between rival factions of poets and is quickly caught in their increasingly deadly crossfire. Pursued relentlessly by people with powers he can barely comprehend and protected by the very man who first attacked him, Wil discovers that everything he thought he knew about his past was fiction. In order to survive, must journey to the toxically decimated town of Broken Hill, Australia, to discover who he is and why an entire town was blown off the map.

As the two narratives converge, the shocking work of the poets is fully revealed, the body count rises, and the world crashes toward a Tower of Babel event which would leave all language meaningless. Max Barry’s most spellbinding and ambitious novel yet, Lexicon is a brilliant thriller that explores language, power, identity, and our capacity to love—whatever the cost.

Scientist Charles Neumann loses a leg in an industrial accident. It's not a tragedy. It's an opportunity. Charlie always thought his body could be better. He begins to explore a few ideas. To build parts. Better parts.

Prosthetist Lola Shanks loves a good artificial limb. In Charlie, she sees a man on his way to becoming artificial everything. But others see a madman. Or a product. Or a weapon.

A story for the age of pervasive technology, Machine Man is a gruesomely funny unraveling of one man's quest for ultimate self-improvement.

Stephen Jones is a shiny new hire at Zephyr Holdings. From the outside, Zephyr is just another bland corporate monolith, but behind its glass doors business is far from usual: the beautiful receptionist is paid twice as much as anybody else to do nothing, the sales reps use self help books as manuals, no one has seen the CEO, no one knows exactly what they are selling, and missing donuts are the cause of office intrigue. While Jones originally wanted to climb the corporate ladder, he now finds himself descending deeper into the irrational rationality of company policy. What he finds is hilarious, shocking, and utterly telling.

Taxation has been abolished, the government has been privatized, and employees take the surname of the company they work for. It's a brave new corporate world, but you don't want to be caught without a platinum credit card--as lowly Merchandising Officer Hack Nike is about to find out. Trapped into building street cred for a new line of $2500 sneakers by shooting customers, Hack attracts the barcode-tattooed eye of the legendary Jennifer Government. A stressed-out single mom, corporate watchdog, and government agent who has to rustle up funding before she's allowed to fight crime, Jennifer Government is holding a closing down sale--and everything must go.

A wickedly satirical and outrageous thriller about globalization and marketing hype, Jennifer Government is the best novel in the world ever.

When Scat comes up with the idea for the hottest new soda ever, he's sure he'll retire the next rich, savvy marketing success story. But in the treacherous waters of corporate America there are no sure things--and suddenly Scat has to save not only his idea but his yet-to-be-realized career. With the help of the scarily beautiful and brainy 6, he sets out on a mission to reclaim the fame and fortune that, time and again, eludes him. This brilliantly scathing debut is a hilarious send-up of celebrity, sexual politics, corporate America, and the fleeting status that comes with getting to the table first--before the other guy has you for lunch.

Are Piracy, Knock Offs and Minecraft Good For Us?

PBS Idea Channel recently celebrated their one year anniversary. One year of provocative and funny questions to view the world from a new perspective. I am a big fan of the Idea Channel from PBS Digital Studios. In honor of their anniversary, over the next couple of days I'll be sharing some of their recent work, catching up with some and introducing new ones. 

​Is Piracy Helping Game of Thrones? 

If you're like us, you LOVE Game of Thrones. But if you're also like us, you may not, technically, have... cable. So how are we seeing this amazing show on HBO, which is stuck behind a pay wall? A huge amount of viewers (not us of course, no no no) are downloading the show illegally. But despite being the most pirated show of 2012, the Game of Thrones DVDs are top sellers, breaking HBO's own sales records! Could it be that piracy is actually HELPING the show?

Do Knock-Offs Prove the Value of a Brand?

Living in the consumer culture that we do, we've learned that specific brands can carry very different meanings and values. We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand?

Is Minecraft the Ultimate Educational Tool?

If you've watched past episodes of Idea Channel, you know we're huge fans of Minecraft. This totally amazing video game allows you to build your own world from scratch, what's not to like? But it may be good for more than just fun and games. Some experts have brought Minecraft into the classroom, allowing teachers to customize lessons and students to engage with concepts in new ways. And while educational games aren't new, Minecraft has some unique advantages that could usher in a new direction in education. In the future, students across the world may spend their class time punching trees.

What Does the Russian Meteorite Tell Us About Surveillance Culture? 

A meteorite crashed into earth! This wasn't the first time and it won't be the last, but it is the first time such an event was captured by SO MANY CAMERAS! The incredible number of views and angles filmed was made possible by Russia's bizarre driving culture and the MILLIONS of car dash cams installed all over the country. But besides providing the world with some hilarious, frightening, and amazing footage, the dash cams also make us think about surveillance, and what role it will play in the future.

Are Bitcoins and Unusual Hats the Future of Currency?

If you've ever played Team Fortress 2, you know how valuable hats are. To those who haven't: yes, HATS! If a community agrees on the value of something, then that thing can become a currency, to exchange for other goods. Just like american dollar bills (or euros, yen, or any other currency), or... bitcoins. Bitcoins are an online currency worth over $200,000,000, and though they are just 1s and 0s, some think that this is the future of money. On the other hand... mo bitcoins mo problems.

Is Futurama the Best Argument Against Transhumanism?

Transhumanism is a scientific philosophy that says technology will solve all our human biological constraints and that immortality is right around the corner (well not RIGHT around the corner, but WAY closer). They envision a world of endlessly euphoric robo-humans that represent the next step in evolution. And while this sounds super awesome, we had to ask, will this really make us happy? If you watch Futurama, than you know that the answer is probably NO. While not an exact illustration of transhumanism, Futurama does show a future of vast technological ability, where today's everyday problems are rendered moot, and yet the characters on the show still seem to find themselves in some very non-euphoric emotional states. Does this disprove what transhumanists expect for our future?

Are MP3s & Vinyl Better than Live Music?

If you've ever talked to a vinyl purist (or are one yourself) you know that people can be pretty passionate about what format is king when it comes to music. And based on how much people like to brag about what band they saw live and how many times, we clearly value the authenticity of the live performance above all else. But when we see a performer live, we're judging them based on what we know from the mp3 or record that we've already listened to 1000 times. . . because what is a song SUPPOSED to sound like anyway? As music has evolved from solely performance into "media", the issue of what the most authentic even IS has become increasingly complicated. So which is the most authentic? 

Previously on the Idea Channel.

Oliver Sacks On Rediscovery, Memory And Autoplagiarism→

It is startling to realize that some of our most cherished memories may never have happened—or may have happened to someone else. I suspect that many of my enthusiasms and impulses, which seem entirely my own, have arisen from others’ suggestions, which have powerfully influenced me, consciously or unconsciously, and then been forgotten. Similarly, while I often give lectures on similar topics, I can never remember, for better or worse, exactly what I said on previous occasions; nor can I bear to look through my earlier notes. Losing conscious memory of what I have said before, and having no text, I discover my themes afresh each time, and they often seem to me brand-new. This type of forgetting may be necessary for a creative or healthy cryptomnesia, one that allows old thoughts to be reassembled, retranscribed, recategorized, given new and fresh implications.

Sometimes these forgettings extend to autoplagiarism, where I find myself reproducing entire phrases or sentences as if new, and this may be compounded, sometimes, by a genuine forgetfulness. Looking back through my old notebooks, I find that many of the thoughts sketched in them are forgotten for years, and then revived and reworked as new. I suspect that such forgettings occur for everyone, and they may be especially common in those who write or paint or compose, for creativity may require such forgettings, in order that one’s memories and ideas can be born again and seen in new contexts and perspectives.

Oliver Sacks, author of Hallucinations and one of my favorite books about music, Musicophilia: Tales of Music and the Brain, wrote the fantastic essay Speak, Memory for The New York Review of Books. In it he explores the many ways in which we fool ourselves into believing that just because we think it, it is new, and just because we remember it, that it is true. 

Why You Don't Like Donating To Charities That Offer Thank You Gifts→

Research participants were willing to donate 38% less, on average, to public broadcasting if the U.S. nonprofit offered a thank-you gift, in this case a pen, say George E. Newman and Y. Jeremy Shen of Yale University. A promised gift of a tote bag brought intended donations down 17%. A thank-you gift creates ambiguity in the donor's mind about whether the donation is supporting the charity or is a quid-pro-quo, the researchers say.

Source: The counterintuitive effects of thank-you gifts on charitable giving

The Power of Concentration & Mindfulness→

Maria Konnikova, writing for The New York Times, makes a case for meditation and mindfulness.

In 2011, researchers from the University of Wisconsin demonstrated that daily meditation-like thought could shift frontal brain activity toward a pattern that is associated with what cognitive scientists call positive, approach-oriented emotional states — states that make us more likely to engage the world rather than to withdraw from it.

Participants were instructed to relax with their eyes closed, focus on their breathing, and acknowledge and release any random thoughts that might arise. Then they had the option of receiving nine 30-minute meditation training sessions over the next five weeks. When they were tested a second time, their neural activation patterns had undergone a striking leftward shift in frontal asymmetry — even when their practice and training averaged only 5 to 16 minutes a day.

She also touches upon the myth of multitasking.

But mindfulness goes beyond improving emotion regulation. An exercise in mindfulness can also help with that plague of modern existence: multitasking. Of course, we would like to believe that our attention is infinite, but it isn’t. Multitasking is a persistent myth. What we really do is shift our attention rapidly from task to task. Two bad things happen as a result. We don’t devote as much attention to any one thing, and we sacrifice the quality of our attention. When we are mindful, some of that attentional flightiness disappears as if of its own accord.