Joi Ito & Tim Brown on The Future of Making

The idea of making isn't just reserved for handmade bikes, artisan pickles, and Arduino helicopters. The future of making is a product of our human needs and the possibilities we create through technology. This is about a larger shift towards making and the unexpected movements that might occur. It's about how everyone from you to your grandma might design, make and consume products or experiences in the next 10 to 15 years. In this SxSW Interactive session Joi Ito, Director of the MIT Media Lab, and Tim Brown, CEO of IDEO, will host a conversation that considers how we might fashion new tools for the future and then how those tools might influence our lives.

Larry Smith: Why you will fail to have a great career

 In this funny and blunt talk, Larry Smith, A professor of economics at the University of Waterloo in Canada, pulls no punches when he calls out the absurd excuses people invent when they fail to pursue their passions. (Filmed at TEDxUW.)  

What Does Sound Look Like?

NPR's Science Tumblr Skunk Bear uses a a clever photographic trick so you can actually see sound waves as they travel through the air.

Rise of the Patent Troll: An "Everything is a Remix" Special Presentation

Kirby Ferguson adds another chapter to his series Everything Is A Remix.

Allison Johnson: On Apple & The Difference Between Marketing And Selling

There are only a few people who have worked directly under Steve Jobs, and Allison Johnson is one of those people. The former head of marketing at Apple, Johnson oversaw the launch of the company’s hallmark products like the iPhone and its famous campaigns like “Mac vs. PC” and “There’s an app for that.”

In this interview with Behance’s Scott Belsky, Johnson shares stories from her time at Apple, emphasizes authenticity in business, and reveals how we can find a balance between launching a polished product (like Apple) versus shipping fast for feedback (like Google).