Exploring the ways in which artists, artisans and technicians are intelligently expressing their creativity with a passion for culture, technology, marketing and advertising.
• YouTube, with its ability to catapult someone from obscurity into infamy, launched new music careers, helped change what an advertising campaign is, took over the Guggenheim, and served as the depository of raw ingredients for a multitude of remixes and mashups.
• Paste Magazine compiled the best 25 music videos of the year. However this year, thanks to new technologies and the influence of the social layer, the music video was reborn as something that you engage with and not just watch: Sour/Mirror connected to your Twitter and Facebook stream; You Make Me Feel changed based on your local weather; Killing Me let users tell the world what was, well, killing them, via the hashtag #killingme; We Dance To The Beat let you create your own version of a video via an audio visual beat machine; Soy Tu Aire, has painterly mouse action; but the most surprising and exciting music video (should they really be called videos when they are this engaging?) was the perfect experimental mix of technology, artistry and innovation in the poignant and absolutely personal The Wilderness Downtown.
• Many websites transitioned from Flash to HTML5 giving it a lot of momentum. Due largely to iOS devices not supporting Flash, and now even the Macbook Air ships without support for it, 2010 was the year when HTML5 began to make its presenceknown.
• In addition to all the advancements of the digital world, there is still extraordinary print work being produced and FPO compiles The Best of 2010.