How Headlines Change The Way We Think

Maria Konnikova, The New Yorker:

Psychologists have long known that first impressions really do matter—what we see, hear, feel, or experience in our first encounter with something colors how we process the rest of it. Articles are no exception. And just as people can manage the impression that they make through their choice of attire, so, too, can the crafting of the headline subtly shift the perception of the text that follows. By drawing attention to certain details or facts, a headline can affect what existing knowledge is activated in your head. By its choice of phrasing, a headline can influence your mindset as you read so that you later recall details that coincide with what you were expecting. For instance, the headline of this article I wrote—”A Gene That Makes You Need Less Sleep?”—is not inaccurate in any way. But it does likely prompt a focus on one specific part of the piece. If I had instead called it “Why We Need Eight Hours of Sleep,” people would remember it differently.

Steven Pinker On Bad And Good Writing

The Economist in conversation with psychologist and word-usage expert Steven Pinker. He has produced a new style guide with cognitive sensibilities called "The Sense of Style".

Is Technology Making Us Better Storytellers?

Technology has changed way we tell stories, but has it changed the quality of storytelling? At this year's Aspen Ideas Festival, a group of writers, artists, and producers weighed in. "We're revisiting the same explorations of the soul that have been going on for hundreds of generations," says House of Cards showrunner Beau Willimon. Other panelists include Michael Eisner, Catherine Burns, Jay Allison, Paula Kerger, Jon Lovett, Yoni Bloch, Pete McBride, and Hari Kondabolu.

How To Be Different

Bernadette Jiwa on differentiation: 

The reason it’s not easy to copy a truly great brand is because they have put so much of themselves into the work— that there is no substitute. There is only one Banksy, one Dyson and one Disney. They each show up uniquely as brands in the world by being more of who they are.

How To Be Polite

Paul Ford writing on Medium about politeness: 

Here’s a polite person’s trick, one that has never failed me. I will share it with you because I like and respect you, and it is clear to me that you’ll know how to apply it wisely: When you are at a party and are thrust into conversation with someone, see how long you can hold off before talking about what they do for a living. And when that painful lull arrives, be the master of it. I have come to revel in that agonizing first pause, because I know that I can push a conversation through. Just ask the other person what they do, and right after they tell you, say: “Wow. That sounds hard.”