Arts Education Fuels the Economy

Sunil Iyengar and Ayanna Hudson for The Chronicle of Higher Education:

In December, in partnership with the National Endowment for the Arts, the U.S. Bureau of Economic Analysis released preliminary estimates from the nation’s first Arts and Cultural Production Satellite Account. The account is meant to trace the relationship of arts and cultural industries, goods, and services to the nation’s ultimate measure of economic growth, its gross domestic product.
The numbers are still a work in progress. In this context, "arts education" refers only to postsecondary fine-arts schools, departments of fine arts and performing arts, and academic performing-arts centers. Yet even for this limited cohort, the findings are impressive:
The total economic output (gross revenue and expenses) for arts education in 2011, the most recent year for which data are available, was $104-billion. Arts education thus claims the second largest share of output for all U.S. arts and cultural commodities, after the creative services within advertising. In 2011, arts education added $7.6-billion to the nation’s GDP.  In that year alone, arts education as an industry employed 17,900 workers whose salaries and wages totaled $5.9-billion.  For every dollar consumers spend on arts education, an additional 56 cents is generated elsewhere in the U.S. economy.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Benjamin Zander: The Art of Possibility

Maestro Benjamin Zander, author of The Art of Possibility, speaking on how simply you can motivate your students to win an A by giving them As right from the begining. Don't miss Zander's talk on the art of listening to classical music. 

Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Ken Burns' New iPad App Turns U.S. History Into Beautiful Mixtapes

The app, simply called “Ken Burns,” allows the user to surf an overarching timeline year by year, seeing how clips from each film line up chronologically with – and, as Burns says, “speak to” – each other. Zoom in on 1869, for example, and a cloud of clips from The Civil War, The West, and The National Parks orbit in parallax formation around one another; swipe to 1930, and it’s clips from Jazz, Prohibition, Baseball, Huey Long, Thomas Hart Benton and The Dust Bowl. You can also watch its six playlists straight through – they range in length from 20 minutes to an hour long – or select individual clips à la carte.
 
The concept came out of a conversation Burns was having two years ago with MacKinnon, who is the music entrepreneur behind Hear Music and has known Burns since they worked together on music components for 2001′s Jazz.

 

“Ken and I were talking about how his films were in the search engines of iTunes and Netflix, and they’re always the top-rated thing when they run on PBS, but there wasn’t a digital place where all of his films were presented as one thing, as an integrated body of work,” says MacKinnon. “Then he paused for a second, and looked at me and said, ‘I really love my iPad.’”

Download the app but only if you are prepared to lose your day to it. 

Creativity Becomes an Academic Discipline

Laura Pappano in The New York Times

Critical thinking has long been regarded as the essential skill for success, but it’s not enough, says Dr. Puccio. Creativity moves beyond mere synthesis and evaluation and is, he says, “the higher order skill.” This has not been a sudden development. Nearly 20 years ago “creating” replaced “evaluation” at the top of Bloom’s Taxonomy of learning objectives. In 2010 “creativity” was the factor most crucial for success found in an I.B.M. survey of 1,500 chief executives in 33 industries. These days “creative” is the most used buzzword in LinkedIn profiles two years running.
Traditional academic disciplines still matter, but as content knowledge evolves at lightning speed, educators are talking more and more about “process skills,” strategies to reframe challenges and extrapolate and transform information, and to accept and deal with ambiguity.
Creative studies is popping up on course lists and as a credential. Buffalo State, part of the State University of New York, plans a Ph.D. and already offers a master’s degree and undergraduate minor. Saybrook University in San Francisco has a master’s and certificate, and added a specialization to its psychology Ph.D. in 2011. Drexel University in Philadelphia has a three-year-old online master’s. St. Andrews University in Laurinburg, N.C., has added a minor. And creative studies offerings, sometimes with a transdisciplinary bent, are new options in business, education, digital media, humanities, arts, science and engineering programs across the country.

 

When asked I often say that I am an independent student. To me being willing to learn new things quickly and juxtapose them against what you already know to see what comes out of that friction is the key to smarter creative thought. My concern with institutionalizing the teaching of creativity is that if you are not curious and willing to constantly study no amount of university classes will instill that in you. Are we making creativity studies the new MBA? Wanted by everyone for the effect it may have on their careers without regard to whether it is the best way for an individual to cultivate creative thinking. You can teach someone how to play the piano, but if they are lacking musicality you can not make them into an artist. 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

What Drives Success?

Amy Chua and Jed Rubenfeld, in The New York Times, shared likely controversial research about success in America: 

It turns out that for all their diversity, the strikingly successful groups in America today share three traits that, together, propel success. The first is a superiority complex — a deep-seated belief in their exceptionality. The second appears to be the opposite — insecurity, a feeling that you or what you’ve done is not good enough. The third is impulse control.

Any individual, from any background, can have what we call this Triple Package of traits. But research shows that some groups are instilling them more frequently than others, and that they are enjoying greater success.

It’s odd to think of people feeling simultaneously superior and insecure. Yet it’s precisely this unstable combination that generates drive: a chip on the shoulder, a goading need to prove oneself. Add impulse control — the ability to resist temptation — and the result is people who systematically sacrifice present gratification in pursuit of future attainment.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.