What if the internet stopped working for a day?

Rachel Nuwer for BBC - Future:

The most devastating strikes could come from space, however. A large solar storm that sent flares in our direction would take out satellites, power grids and computer systems. “What bombs and terrorism can’t do might be accomplished in moments by a solar flare,” says David Eagleman, a neuroscientist at Stanford University and author of Why the Net Matters. “The next major geomagnetic storms are eventually coming.”

But most outages would not last long. “There’s an army of people ready to put things right,” says Scott Borg at the United States Cyber Consequences Unit, a non-profit organisation. “The internet service providers and the companies that make the routing equipment have plans and personnel in place for getting things up and running again if unexpected vulnerabilities are exploited.” We are so used to having an always-on internet connection that even relatively short disruptions would have an effect, however. It just might not be what you would expect.

For a start, the impact to the economy may not be too severe. In 2008, the US Department of Homeland Security asked Borg to look into what might happen if the internet went down. Borg and his colleagues analysed the economic effects of computer and internet outages in the US from 2000 onwards. Looking at quarterly financial reports from the 20 companies that claimed to be most affected in each case, as well as more general economic statistics, they discovered that the financial impact of an outage was surprisingly insignificant – at least for outages that lasted no more than four days, which is all they studied.

Web Origins Documentary: What Comes Next Is the Future

What Comes Next Is the Future is a documentary film about the web created by Bearded founder Matt Griffin. It is the story of Tim Berners-Lee’s creation – how it came to be, where it’s been, and where it’s going – as told by the people who build it. In the film, Griffin knits together a narrative by mining dozens of conversations with important figures from throughout the web’s history including Jeffrey Zeldman, Denise Jacobs, Tim Berners-Lee, Ethan Marcotte, Chris Wilson, Lyza Danger Gardner, Eric Meyer, Irene Au, Alex Russell, Trent Walton, Val Head, Jonathan Snook and many more.

What's in a Brand Name?

James Surowiecki for The New Yorker: 

In October of 1955, a marketing researcher at Ford named Robert Young wrote the poet Marianne Moore a curious letter. Ford had designed a new car, which it hoped would revolutionize the industry, and it was struggling to find a good name. Young said that the options his division had come up with were “characterized by an embarrassing pedestrianism.” Perhaps a poet could devise something to convey, “through association or other conjuration, some visceral feeling of elegance, fleetness, advanced features and design.” In the following months, Moore sent Ford a long list of suggestions that were anything but pedestrian: Intelligent Bullet, Ford Fabergé, Mongoose Civique, Bullet Cloisoné, Utopian Turtletop. Ford, unsurprisingly, didn’t go for any of them. Instead, after considering more than six thousand names, it settled on one that has since become a byword for failure: Edsel.

Still, in going to such lengths to find a great name, Ford was ahead of the curve. Corporate branding is now big business, and companies routinely spend tens of millions of dollars rebranding themselves or coming up with names for new products. And good monikers are still defined by Young’s precept that a name should somehow evoke the fundamental qualities that you hope to advertise. If only Tribune Publishing—the media company that owns the Los Angeles Timesand the Chicago Tribune—had followed this simple rule. Earlier this year, Tribune announced that it was reinventing itself as a “content curation and monetization company focused on creating and distributing premium, verified content” (whatever that means) and giving itself a new name: Tronc. The name, which stands for Tribune Online Content, was ridiculed at the time and hasn’t done the company any favors since. Tronc has spent most of the year in talks about being bought by Gannett for more than half a billion dollars. Last week, the deal fell through, because of a lack of financing. After all, just imagine asking bankers for half a billion to buy something called Tronc.

Graphic Design Legend Milton Glaser on Design & Art

Anne Quito for Quartz: 

Design is not art. It’s a distinction understood by practicing designers, but it still eludes many. In an Oct. 29 talk at the Guggenheim Museum in New York City, the 87-year-old graphic design legend Milton Glaser gave the best definition of the practice of design.

“Design is the process of going from an existing condition to a preferred one,” said the 2010 National Medal of Arts recipient. “Observe that there’s no relationship to art.”

This confusion is not just a matter of semantics. In businesses, schools, offices, even newspapers, design is often associated with the art department. That’s a fundamental misunderstanding of the aim of design. When art and design are confused, the designers’ domain becomes limited to style and appearance.

Jason Santa Maria: Saying No

Jason Santa Maria, at Creative Mornings, speaks on finding the strength to set your own priorities for what you want.

In his own words: “It might be saying no to a project or job, or even something that you think you can’t say no to, but finding the strength to set your own priorities for what you want is one of the most crucial things you can do in life. Saying no used to make me uncomfortable, and despite making many mistakes on my way there, I’ve learned to feel good about saying it. The talk is just a short 20 minutes, but sums up most everything I’ve learned about the topic in all my years working and living.”