The Making of Movie Titles

Title designer Dan Perri explains how he designed movie titles for films such as "Star Wars," "The Exorcist," and "Raging Bull."

Endless September (10 quick rules)

Seth Godin

Here are ten things to remember, feel free to share with those that are less experienced. Happy September:
Don't hit 'reply all' to an email unless you have a really good reason. And don't write, "take me off this list" to a listserv, because everyone on the list will probably get your note. That's been true for thirty years and it's still true. 

You may think you can recall a sent email, but you probably can't. Best to breathe three times before you hit send.

Don't type in all caps.

Don't buy anything on the phone (or by email) from a stranger, especially anything having to do with your small business, your computer, your Google listing or a charity. Just hang up.

Everything you click on or surf on or do online is being recorded somewhere. Act accordingly.

Backup your data, get tenant's insurance and turn on 'Find my iPhone' on your Mac.

When in doubt, restart your computer. If that doesn't work, visit duckduckgo and type in your question. You'll be amazed at how many people have had the problem you're having.

To become an expert in something, you're going to need to read more than the first link that comes up in a search. And before you forward something you're not an expert in, check Snopes.

Offer help on something you're good at to the community at least three times before you ask that community for help. Someone is always coming up behind you.

Don't believe everything you read online. In fact, don't believe most of it.

Bonus #11: Be kind. Thanks.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Yuko Shimizu: Money or Control – Pick One

As creatives, we’re often put to the test of making tough decisions and sacrifices for our work. However, according to Yuko Shimizu, our biggest decision needs to happen at the beginning of our career asking ourselves: “What kind of artist do [we] want to be?” and having a clear picture of what that looks like.
In this talk, Shimizu distills insights from her own personal story of being fired just days before her 99U appearance, gives advice on learning to say no, her thoughts on personal work, and tying it all back to the reality that while we might not win every job or shine on every project, sometimes we can recommend someone who will.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Augmented Urban Reality

Frank Rose in The New Yorker

The Times recently reported that midtown sidewalks are so crowded that people have taken to walking in the street.
It’s a bit curious that this is happening just as digital technology infiltrates everything. If the automobile caused us to disperse, the information age seems, paradoxically, to be drawing us back together. Widespread predictions that the Internet would free us all to telecommute from the greener pastures of outer Podunk have not been borne out. Being hyperconnected in the digital dimension appears only to make us want to feel hyperconnected in the physical as well. Which is fortunate, because cities are generally beneficial in any number of ways—more efficient than suburbs and small towns in their use of energy and other resources, more conducive to the free flow of ideas, more tolerant, more, well, urbane. The question is whether technology will be able to support the millions of people whom cities are now attracting.
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Kristy Tillman: Inviting Yourself to the Table

Have you ever had an idea that you wanted to execute or be involved in, but it never quite happened for you? For Kristy Tillman, this was not only true for her, but at times it felt like the defining sentiment of her career. While we live in a world of interconnection, it's still so easy to feel like we're not making the impact that we'd like or taking advantage of all of our opportunities. However, instead of asking for permission or waiting for life to happen to us, Kristy urges us to invite ourselves to the table. 
In this 99u talk, Kristy challenges us to "restate the problem: How might [you] begin to make [your] own opportunities? By inviting yourself to the table."
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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.