My Mutant Brain

I've been somewhat obsessed with this short film by Spike Jonze since the moment I saw it first making its way through social networks. From the music and dance, to the filmmaking behind it, to the fact that it is an ad for perfume in the most non-traditional way possible. Mostly I keep re-watching trying to recapture the moments of surprise I experienced the first few times I saw it. That moment when your brain registers what is actually happening as she runs up those steps and there are reflections everywhere, was, is, so satisfying. 

The film is a creative relative to Jonze's music video for Fatboy Slim's "Weapon of Choice." Both of those films make me wish for a collaboration between Jonze, Qualley and Walken.   

Client: Kenzo
Kenzo CD/EPs: Carol Lim and Humberto Leon
Written & Directed by: Spike Jonze
Actress: Margaret Qualley
VFX: Digital Domain
VFX supervisor: Janelle Croshaw
Costumes: Heidi Bivens
Song: Mutant Brain (feat. Assassin) by Sam Spiegel & Ape Drums
Production Design: KK Barrett
Director of Photography: Hoyte van Hoytema
Choreographer: Ryan Heffington

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Justin Peck's "In the Countenance of Kings" (A Dance Interlude)

This is an original short film for the world premiere production of Justin Peck's "In the Countenance of Kings" at San Francisco Ballet.

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Watch Them Whip: A Decade of Viral Dance Moves

The New Yorker: Dancers from around the country perform the most popular dance moves, from the Dougie to the Quan.
 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

How Arts and Culture Add to City Economies

From The Atlantic City Lab

A new study published in Economic Development Quarterly finds that the arts do in fact add to urban economies overall. To get at this, the authors—the noted urban real estate specialist Arthur Nelson and several colleagues—employ a unique data set on professional performing arts organizations (which I have lightheartedly referred to as the “SOBs” of the symphony, opera, and ballet) with annual budgets of over $2 million.

Using this data, the study looks at the change in knowledge-class workers (defined similarly to the creative class) between 2000 and 2010 for some 350 U.S. metro areas. Its statistical analysis controls for a wide variety of other factors that might be thought to affect the growth in knowledge or creative class employment, including overall employment change, population, density, housing values, the share of college grads, race, the share of the population that is foreign-born, and natural amenities like climate and terrain, among others.

The study finds substantial evidence that performing arts organizations add to both the growth of the knowledge class and to urban economies broadly. Those with just one type of performing arts center saw a 1.1 percent increase in knowledge-class employment between 2000 and 2010; those with two types of performing arts centers saw a 1.5 percent increase; and those with all three types saw a 2.2 percent increase. The study notes that, while this may seem like modest growth, the numbers add up. Over this ten-year period, the 118 metros with at least one performing arts organization generated a whopping $60 billion in annual income and more than half a million additional knowledge-class jobs, or over 12 percent of all knowledge-class jobs created over that time frame.

 

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.

Noam Murro reimagines Mickey's Sorcerer's Apprentice

Veteran director Noam Murro took some inspiration from Mickey, and his own early work, to create his short, "Night Shift."

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Antonio Ortiz

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all. In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career. Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.