A Classic: Saul Bass Pitch Video for Bell System Logo Redesign

From the AT&T Archives: Saul Bass' work in logo design and movie title credit sequences spanned the latter half of the 20th century, with prominent work in each field. 

Franklin Leonard: The Realist's Guide To Changing the World

While in college, Franklin Leonard was convinced he was going to change the world. “I went to college debating between pursuing the sciences, where I was sure that I was going to cure cancer,” he says. “And going into politics where I was sure I was going to find, nurture, help elect, and run policy for the next great liberal president.” The stint in politics didn’t work out, and Leonard was left adrift before eventually moving to Hollywood.

He soon realized once more how difficult it can be to enact global change. That’s when, almost accidentally, he founded The Black List, a collection of the industries top-unproduced scripts. Today, films on the list have been seen by millions of people around the globe, earned over $25 billion dollars, and have been nominated for 223 Academy Awards (and have won 43). In his 99u talk, Leonard explains a shift in his perspective on what it really means to change the world, and why it’s better to start small.

Wil Reynolds: The Hidden Danger of Confusing Outputs for Outcome

Reynolds started Seer Interactive—a leading SEO and online marketing agency—in a small apartment back in 2002. Since then, the company has grown to more than 100 people. But scaling the company was not without its growing pains. In this energetic talk, Reynolds shares how he learned to put a "lid on his hustle" and made sure his values weren't compromised as his company grew. "Getting things done means giving things up," he says. "It can't all fit. You need to have the border."

Teaching Machines to Understand Us→

The first time Yann LeCun revolutionized artificial intelligence, it was a false dawn. It was 1995, and for almost a decade, the young Frenchman had been dedicated to what many computer scientists considered a bad idea: that crudely mimicking certain features of the brain was the best way to bring about intelligent machines. But LeCun had shown that this approach could produce something strikingly smart—and useful. Working at Bell Labs, he made software that roughly simulated neurons and learned to read handwritten text by looking at many different examples. Bell Labs’ corporate parent, AT&T, used it to sell the first machines capable of reading the handwriting on checks and written forms. To LeCun and a few fellow believers in artificial neural networks, it seemed to mark the beginning of an era in which machines could learn many other skills previously limited to humans. It wasn’t.

That's how the fantastic featured story by Tom Simonite begins in the latest issue of MIT Technology Review. It is definitely worth the read. 

Ink - Written by Hand

Not long ago, handwriting was taken for granted as something anyone could generally do well. Today, children are taught how to type on tablets - putting pen to paper is an afterthought. INK follows Tanja Tiziana - a freelance photographer in Toronto, Canada - and her journey to rediscover the written word. A film by Ryan Couldrey